Law Offices of James Scott Farrin — Brand Demand Profile
960 branded searches per month · 6 measured markets · 6 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Raleigh, NC ★ 4.8 · 2,229 reviews |
340 | — | 4.1% | #1 | ★ 4.8 · 2,229 reviews |
| Charlotte, NC ★ 4.9 · 2,915 reviews |
240 | — | 1.4% | #11 | ★ 4.9 · 2,915 reviews |
| Greensboro, NC ★ 4.9 · 1,842 reviews |
180 | — | 3.3% | #6 | ★ 4.9 · 1,842 reviews |
| Greenville, NC — |
70 | — | 1.9% | #6 | — |
| Wilmington, NC — |
70 | — | 1.8% | #9 | — |
| Greenville, SC — |
60 | — | 0.8% | — | — |
No competitor ads were observed on searches for “Law Offices of James Scott Farrin” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
Get alerted the week this changes — $499/mo →Visibility instruments
Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Law Offices of James Scott Farrin.
| Branded search demand | Measured monthly from Google Ads across 6 markets. | Measured |
| AI citations | 4 of 4 assistants name this firm when asked which injury lawyer to call in its markets. | Measured |
| AI readiness | C · 74/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 63, structured data 86. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Law Offices of James Scott Farrin.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
Measure what's missing — $499/mo →
See a sample report
Office locations
6 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Law Offices of James Scott Farrin | 301 S McDowell St Unit 900, Charlotte, NC 28204 | ★ 4.9 (2,915) |
| Law Offices of James Scott Farrin | 300 N Greene St #850, Greensboro, NC 27401 | ★ 4.9 (1,417) |
| Law Offices of James Scott Farrin | 5438 Wade Park Blvd Ste 400, Raleigh, NC 27607 | ★ 4.9 (1,172) |
| Law Offices of James Scott Farrin | 555 S Mangum St Ste 800, Durham, NC 27701 | ★ 4.7 (1,057) |
| Law Offices of James Scott Farrin | 301 N Main St Ste 2409-c, Winston-Salem, NC 27101 | ★ 4.9 (425) |
| Farrin James Scott | 5204 Tomsie Efird Lane, Charlotte, NC 28269 | — |
Head-to-head comparisons
How Law Offices of James Scott Farrin compares with the other leading firms in its measured markets — branded search demand and AI recommendations, side by side.
Law Offices of James Scott Farrin vs Whitley Law Firm Injury Lawyers →
Law Offices of James Scott Farrin vs Howard Stallings Law Firm →
Law Offices of James Scott Farrin vs Cotten Law Firm, PLLC →
How much branded search does Law Offices of James Scott Farrin get?
Law Offices of James Scott Farrin attracts 960 branded searches per month across 6 measured U.S. markets — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Raleigh, where it holds 4.1% of all injury-related search demand.
Which markets does Law Offices of James Scott Farrin lead?
Law Offices of James Scott Farrin does not currently lead any measured market by branded demand. Its strongest position is Raleigh, where it holds 4.1% of injury-related search demand and ranks #1 among measured firms.
How many offices does Law Offices of James Scott Farrin have?
Law Offices of James Scott Farrin operates 6 mapped offices across the markets this index measures, holding an average Google rating of 4.9 stars across 6,986 reviews. Branded demand averages 160 searches per office per month.
Do AI assistants recommend Law Offices of James Scott Farrin?
Asked which injury lawyer to call in Law Offices of James Scott Farrin's markets, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Law Offices of James Scott Farrin's website ready for AI search?
Law Offices of James Scott Farrin's website scores 74 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (63), structured data (86) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Law Offices of James Scott Farrin in its market?
Law Offices of James Scott Farrin holds 4.1% of all injury-related search demand in Raleigh, ranking #1 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Law Offices of James Scott Farrin's market growing or shrinking?
Injury-related search demand in Raleigh totaled 167,500 searches over the trailing 12 months — about 13,958 per month. Comparing the most recent six months against the six before, demand is growing (+29%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Raleigh each year?
Federal crash data recorded 452 fatal crashes in the Raleigh market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 62,239 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 858 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Law Offices of James Scott Farrin a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Law Offices of James Scott Farrin holds an average 4.9-star Google rating across 6,986 client reviews. 960 people search for the firm by name each month, and AI assistants named it in 11 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Law Offices of James Scott Farrin?
Law Offices of James Scott Farrin operates 6 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Law Offices of James Scott Farrin's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Law Offices of James Scott Farrin is indexed editorially among 1435 measured firms. Firm website: www.farrin.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
