Howard Stallings Law Firm vs Law Offices of James Scott Farrin
Head-to-head across 1 shared market (Raleigh, NC) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Law Offices of James Scott Farrin attracts more branded search demand — 340 vs 280 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Howard Stallings Law Firm /mo | Law Offices of James Scott Farrin /mo | Share of demand |
|---|---|---|---|
| Raleigh, NC | 280 #3 | 340 #1 | 2.3% · 2.8% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Raleigh, NC this month, Law Offices of James Scott Farrin was named in 11 of 16 tested prompts, versus 2 for Howard Stallings Law Firm.
| AI recommendation instrument | Howard Stallings Law Firm | Law Offices of James Scott Farrin |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 2 of 16 | 11 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Howard Stallings Law Firm — full Brand Demand Profile →
Law Offices of James Scott Farrin — full Brand Demand Profile →
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