HOW WE RECOMMEND
Fixed rules, published, applied to every firm.
BrandTerritory measures. Related companies sell some of the fixes. That is a conflict, so we handle it the way we would want it handled for us: every recommendation in a report comes from the rules on this page, applied the same way to every firm, and the report says so when the right move is to spend nothing.
Who owns what
BrandTerritory is owned by Mass Tort Ad Agency. PlatinumProfile is co-owned by Mass Tort Ad Agency’s founder. Every recommendation here comes from published rules applied the same way to every firm, and paying for any service never changes a measurement.
Sponsored placements are labeled. Clients of any related company are measured with the same instruments and the same thresholds as everyone else.
How each row is graded
Brand
Strong if you lead the market or rank in the top 25% of measured firms for branded search. Weak if you rank in the bottom 25% in a market with at least 10 measured firms. Otherwise Contested.
Maps, whole city
The share of metro sample points (100 per city) where your firm is in Google’s top three. Strong at 50% or more, Weak below 20%, Contested in between. Graded only when at least 50 points returned results.
Maps, near your office
The same thresholds, applied to a 49-point grid around each office for “personal injury lawyer”. The report states each grid’s radius and date, and grids with different radii are never compared with each other. Scans older than 120 days are not used.
AI answers
The share of saved AI answers for the market that name your firm. Graded only with at least 10 answers. Weak if none name you, Strong at 25% or more.
Who is ahead, and room to expand
Not graded. Room to expand counts metro sample areas graded Open or Soft that sit more than 5 miles from every office we have on record for you. It shows where to look, not where an office would rank.
When we recommend something
PlatinumProfile (Google Business Profile work)
Only for an office below 50% of its grid with at least 8 points ranked #4 to #10. Those points are one step from the top three and distance already works for the office, so that is where profile work is most likely to show up.
A free office scan
When the city sample is Weak or Contested and we have no office grid for you. The scan comes before any spend.
Mass Tort Ad Agency (brand advertising)
Only when Brand is Weak. Maps work reaches people who don’t know you yet. Brand advertising changes how many people look for you by name.
A location study
Only when your scanned offices already grade Strong and at least 6 Open or Soft areas sit outside their reach. If an office still has improvable points, or we have no office grid for you yet, the report says to start there.
AI visibility
Monitored monthly. We don’t sell a fix for it.
When we say don’t
- Don’t hire PlatinumProfile for an office that already holds the top three at 50% or more of its grid.
- Don’t buy brand advertising to fix a Maps gap when your branded demand is already Strong.
- If nothing falls below a threshold, the report says you don’t need to spend money on that market.
What these rules don’t do
They don’t predict rankings or guarantee calls or cases, and they can’t see things we don’t measure, like your intake or your ads. Every figure in a report carries its source and date.