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Personal Injury Brand Demand Index: who leads your market

Choose your area to explore local firms and branded search demand. The map and public rankings are free.

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199
Markets with firms measured
1961
Firms tracked
1.4M
Searches / mo in those markets
114
Partial coverage
20
Thin coverage
Fortress — leader ≥40% Contested Led Partial coverage Not yet measured Metro-only market
The ledger
Every measured market, ranked by total monthly search demand. Trend shows whether the leader's branded demand rose or fell versus the prior quarter — subscribers see by how much. Leaders gaining ground this quarter: Birmingham, AL; Omaha, NE; Fresno, CA.
MarketStatusLeaderLeader share TrendDemand / moFirms measured
New York, NYpartialMorgan & Morgan8.6%—84,91059
Los Angeles, CApartialMorgan & Morgan4.7%—76,63063
Houston, TXledThe Buzbee Law Firm11%▼64,98057
Las Vegas, NVpartialDimopoulos Injury Law9.8%—48,82051
Atlanta, GApartialMorgan & Morgan7%—40,93054
Chicago, ILpartialMalman Law7.3%—33,73037
Phoenix, AZledRafi Law Group11.6%▼31,44050
Dallas, TXpartialDomingo Garcia4.9%—29,75049
Cleveland, OHpartialTim Misny6.9%—26,98030
Denver, COpartialFrank Azar8.3%—25,83032
San Antonio, TXpartialGamez Law Firm6.6%—24,24033
Philadelphia, PApartialTopDog Law Personal Injury Lawyers9.8%—22,70025
Orlando, FLcontestedMorgan & Morgan18%▼22,22034
Charlotte, NCpartialArnold & Smith, PLLC8.7%—21,06037
St. Louis, MOpartialPage Law Firm9.7%—20,10033
Miami, FLledMorgan & Morgan14.3%▼19,43032
Tampa, FLledMorgan & Morgan11.8%▼19,24046
Austin, TXpartialLorenz & Lorenz5.5%—18,05036
Seattle, WApartialHelsell Fetterman8.3%—17,42037
Colorado Springs, COcontestedMcCormick Law Firm21.3%▼17,03016
Buffalo, NYpartialCellino Law3.8%—16,95021
San Diego, CApartialFrantz Law Group5%—15,93022
Columbus, OHpartialCooper Elliott5%—15,45029
Jacksonville, FLcontestedMorgan & Morgan20.7%▼15,32016
Baltimore, MDpartialMorgan & Morgan6.2%—14,65040
Detroit, MIledMike Morse Injury Law Firm10.9%▼14,63027
Memphis, TNledMorgan & Morgan12%▼13,97029
Indianapolis, INledKen Nunn Law Office12.2%▼13,16021
Birmingham, ALledShaun Capps Injury Law14.7%▲13,02028
Nashville, TNledMorgan & Morgan13.3%▼11,77029
Charleston, SCledBostic Law Group, P.A.13.7%—10,63033
New Orleans, LAledMorris Bart Personal Injury Lawyers13%▼10,50022
Boston, MAledMorgan & Morgan14.3%▼10,09023
Cincinnati, OHpartialLaw Offices of Blake R. Maislin, LLC7.4%—9,89020
Oklahoma City, OKpartialDan Davis Law8.5%—9,34026
Sacramento, CApartialMorgan & Morgan5.8%—9,28027
Wichita, KSledThe Bull Attorneys13.2%—9,02012
Raleigh, NCpartialLaw Offices of James Scott Farrin3.8%—9,02023
El Paso, TXledLaw Firm of Daniela Labinoti, P.C.12.5%▼8,86036
Louisville, KYcontestedHughes & Coleman Injury Lawyers27.8%▼8,66016
Kansas City, MOledDM Injury Law Kansas City14.9%▼8,47027
San Jose, CApartialHarris Injury Law9.8%—8,39018
Minneapolis, MNpartialRobins Kaplan8.9%—8,24018
Richmond, VApartialWilliams Mullen9.3%—8,05029
Greenville, SCpartialClardy Law Firm5%—7,98016
Huntsville, ALcontestedLackey Law Firm25.1%–7,70013
Washington, DCcontestedMorgan & Morgan15%▼7,59021
Portland, ORpartialBridge City Law5.7%—7,51021
Salt Lake City, UTpartialLowe Law Group6.9%—7,50016
Columbia, SCpartialStrom Law Firm LLC8.9%—7,43021
Baton Rouge, LAcontestedGordon McKernan Injury Attorneys18.5%▼7,42016
Omaha, NEcontestedFraser Stryker PC LLO16.3%▲7,23018
Fresno, CAledCentral Valley Accident Lawyers12.5%▲7,18019
Pittsburgh, PAledMorgan & Morgan10.6%—7,16017
Milwaukee, WIcontestedGruber Law Offices23.3%▼6,94012
Bakersfield, CApartialChain Cohn Clark7.1%—6,78014
Dayton, OHpartialDyer, Garofalo, Mann & Schultz4.8%—6,70010
Albuquerque, NMledParnall Law Firm, LLC10.7%▼6,63020
Greensboro, NCcontestedDeuterman Law Group18.3%—6,44021
Savannah, GApartialMorgan & Morgan8.2%—6,44015
Hartford, CTpartialCarter Mario Law Firm8.3%—6,35020
Toledo, OHpartialKNR Legal3.2%—6,2006
Tucson, AZledLerner & Rowe13.6%▼5,79013
Augusta, GApartialFrails & Wilson7.9%—5,47016
Knoxville, TNledThe Garza Law Firm PLLC14.8%—5,40022
Youngstown, OHpartialKNR Legal3.8%—5,3304
Little Rock, ARledRainwater, Holt & Sexton Injury Lawyers11.6%▼5,24013
Lafayette, LApartialLaborde Earles Injury Lawyers7.4%—5,16020
Tallahassee, FLcontestedMorgan & Morgan16.1%▼5,10013
Myrtle Beach, SCpartialLovely Law Firm4.7%—5,10014
Pensacola, FLledLevin Papantonio Rafferty11.3%▼4,94012
West Palm Beach, FLledMorgan & Morgan18.7%▼4,87013
Zanesville, OHpartialFox Injury Law3.5%—4,8204
Reno, NVcontestedGilbert Law24%—4,80013
Lincoln, NEpartialBerry Law8.3%—4,70016
Lexington, KYcontestedHughes & Coleman Injury Lawyers19.3%▼4,66012
Gainesville, FLledMorgan & Morgan10.9%—4,66011
Providence, RIledOrabona Law Offices, P.C.14.4%—4,44012
Wilmington, NCpartialSpeaks Law Firm4.8%—4,37018
Mobile, ALledMorgan & Morgan13.1%—4,35011
Albany, GApartialKenneth S. Nugent, P.C.7.2%—4,3105
Macon, GApartialMorgan & Morgan7.4%—4,31011
Des Moines, IApartialHope Law Firm9.3%—4,30014
Columbus, GApartialMorgan & Morgan8.4%—4,29011
Panama City, FLpartialMorgan & Morgan4.7%—4,2908
Fort Myers, FLcontestedMorgan & Morgan19.8%▼4,2507
Corpus Christi, TXcontestedHerrman & Herrman, P.L.L.C24.1%▼4,24019
Grand Rapids, MIledThe Sam Bernstein Law Firm11.2%—4,11011
Spokane, WApartialCraig Swapp & Associates5.5%—4,01012
Syracuse, NYpartialCatalano Law9%—4,01015
Fort Wayne, INledGlaser & Ebbs14.8%▼3,98011
Greenville, NCpartialRicci Law Firm, P.A.9.7%—3,8209
Montgomery, ALledBrock & Stout Attorneys at Law14.6%▼3,77012
Springfield, MOcontestedTwibell Pierson26.2%–3,62011
Jackson, MScontestedMorgan & Morgan16.5%—3,45010
Norfolk, VAcontestedRutter Mills19.4%▼3,41013
Tulsa, OKledGraves McLain10%—3,39010
Rochester, NYledLacy Katzen LLP12.3%—3,32010
Charleston, WVpartialThe Masters Law Firm7.3%—3,29014
Chattanooga, TNcontestedWarren & Griffin, P.C.17.9%—3,24014
Bowling Green, KYcontestedHughes & Coleman Injury Lawyers29%▼3,10010
Boise, IDledLowe Law Group11.4%—3,08013
Madison, WIledHupy and Abraham10%—3,0109
Peoria, ILpartialGoldfine & Bowles4%—2,9808
Shreveport, LAcontestedJack Bailey Law Corporation24.2%—2,93011
Waco, TXpartialLaw Office of Cody Cleveland9.4%—2,87016
Lake Charles, LAledCox Law Firm12%—2,84014
Albany, NYcontestedHarding & Associates PC26.9%—2,53010
Billings, MTledHeenan & Cook10.7%—2,5307
Springfield, MAcontestedLaw Offices of Mark E. Salomone17.1%—2,4509
Beaumont, TXledThe Ferguson Law Firm, LLP14.3%—2,45013
Lubbock, TXledThe Gorilla Law Firm18.3%—2,41011
Topeka, KSledFincher Law Office11%—2,37010
Roanoke, VAcontestedDaniel Law Firm23.4%—2,35010
Amarillo, TXfortressAttorney Dean Boyd PLLC54.1%—2,1805
Sioux Falls, SDpartialCutler Law Firm, LLP7.2%—2,07012
Tyler, TXledRoberts & Roberts Law Firm13.1%—1,99011
Harrisburg, PAledScaringi Law11.3%—1,9408
South Bend, INpartialJones Law Office LLC9.3%—1,9407
Cheyenne, WYpartialFrank Azar5.7%—1,9204
Laredo, TXledGuzman Law Firm14.8%—1,8909
Evansville, INledDanks & Danks31.9%▼1,8805
Fort Smith, ARcontestedReynolds Injury Law24.9%—1,8509
Lafayette, INledBall Eggleston, P.C.14.6%—1,8506
Fargo, NDledVogel Law Firm17.6%—1,8209
Binghamton, NYcontestedThompson Law20.6%—1,8005
Yakima, WApartialAbeyta Nelson7.3%—1,7807
Rockford, ILpartialReno & Zahm LLP8.3%—1,6804
Missoula, MTledLowe Law Group17.7%—1,6406
Grand Junction, COpartialRamos Law6.1%—1,6402 ⚠
Lansing, MIledAbood Law Firm16.8%—1,61010
Monroe, LAledCreed & Creed Law Firm12.4%—1,6109
Mankato, MNledFarrish Johnson Law Office, Chtd.31.9%—1,6006
Columbia, MOpartialEng & Woods10.3%—1,5607
Charlottesville, VAledBarnes Trial Group28.8%—1,5305
Portland, MEledJoe Bornstein Law16.3%—1,4708
Dothan, ALcontestedBrock & Stout Attorneys at Law25.9%—1,4305
Joplin, MOcontestedThe Glades Law Firm, P.C.24.6%—1,4207
Abilene, TXpartialBlizzard and Zimmerman Attorneys11.4%—1,4006
Jonesboro, ARpartialOMG Law Firm14%—1,3607
Hattiesburg, MSpartialCarter Injury Law9.7%—1,3404
San Angelo, TXpartialWebb, Stokes & Sparks10.6%—1,3207
Wilkes-Barre, PApartialComitz Law Firm9.2%—1,3106
Alexandria, LApartialLaw Office of Stephen Spurgeon14.1%—1,2808
Flint, MIpartialManley & Manley9.4%—1,2807
Eugene, ORpartialLarwick Injury Law9%—1,2206
Cedar Rapids, IAledRSH Legal22.5%—1,2005
Erie, PApartialQuinn Law Firm15.8%—1,2003
Sioux City, IAcontestedHeidman Law Firm, L.L.P.24.6%—1,1405
Chico, CAledWashington & Washington19.3%—1,1405
Minot, NDledLowe Law Group31.3%—1,1205
Harlingen, TXpartialLeah Wise Law Firm, PLLC9.2%—1,0908
Green Bay, WIpartialGruber Law Offices10.4%—1,0603
Terre Haute, INpartialNewlin Disability16%—1,0606
Yuma, AZpartialRafi Law Group15.2%—1,0505
Bend, ORledDonahue Law Firm, LLC22.1%—1,0402 ⚠
Santa Barbara, CApartialCampbell & Associates7.8%—1,0202 ⚠
Davenport, IApartialLane & Waterman LLP18%—1,0004
Idaho Falls, IDpartialBrowning Law16%—1,0003
Rochester, MNpartialKlampe Law Firm11.1%—9904
Wausau, WIpartialMaeder Law14.3%—9806
Odessa, TXpartialThe Fischer Law Firm7.4%—9504
Medford, ORpartialStout Law LLC18%—8903
St. Joseph, MOpartialPatterson Legal Group12.6%—8705
Jackson, TNpartialBarnes Trial Group12%—8304
Columbus, MSpartialMama Justice - MW Law Firm14.6%—8203
Meridian, MSpartialParker Trial Law15.9%—8203
Duluth, MNpartialStockmann Law12.5%—8003
Traverse City, MIpartialNeumann Law Group17.5%—8004
Burlington, VTpartialGravel & Shea PC14.3%—7704
La Crosse, WIpartialBosshard Parke14.3%—7704
Victoria, TXpartialDornburg Law11.7%—7703
Casper, WYpartialWilliams, Porter, Day & Neville9.2%—7602 ⚠
Twin Falls, IDledBenoit Law27%—7404
Paducah, KYpartialWright Injury Law LLC15.1%—7304
Parkersburg, WVpartialKlie Law Offices26%—7303
Utica, NYpartialMurad and Murad, P.C.8.3%—7201 ⚠
Biloxi, MSpartialMorris Bart Personal Injury Lawyers23.9%—7102 ⚠
Clarksburg, WVpartialKlie Law Offices21.1%—7104
Sherman, TXpartialBrooks Law Firm21.1%—7102 ⚠
Wheeling, WVpartialBordas and Bordas Attorneys PLLC12.7%—7103
Rapid City, SDpartialPorter Law Firm14.3%—7003
Palm Springs, CApartialWalter Clark Legal Group21.5%—6502 ⚠
Johnstown, PApartialMessina Law Offices Inc23.8%—6301 ⚠
Lima, OHunmeasured———6200
Harrisonburg, VApartialKeefer Law Firm18.3%—6002 ⚠
Elmira, NYpartialBarton Law Firm LLP13.6%—5904
Bangor, MEpartialJoe Bornstein Law10.3%—5803
North Platte, NEpartialVan Velson Law Office8.6%—5801 ⚠
Wichita Falls, TXpartialMonte J. White & Associates20%—5501 ⚠
Great Falls, MTpartialMurphy Law Firm14.8%—5402 ⚠
Eureka, CApartialMalloy Law Offices, LLC18.9%—5302 ⚠
Monterey, CApartialHarris Injury Law12%—5002 ⚠
Salisbury, MDpartialMacDonald Law Office10.6%—4702 ⚠
Ottumwa, IApartialBox & Box25%—4401 ⚠
Bluefield, WVpartialBrown & Brown, LLP12.2%—4102 ⚠
Helena, MTpartialDrake Law Firm, P.C.17.1%—4101 ⚠
Marquette, MIpartialMichigan Auto Law - Auto Accident Attorneys12.2%—4103
Alpena, MIpartialThe Wallace Firm15%—4004
Butte, MTpartialCopper City Law16.2%—3701 ⚠
Quincy, ILunmeasured———3700
Watertown, NYunmeasured———3500
Greenwood, MSunmeasured———2800
Glendive, MTunmeasured———2200
Presque Isle, MEunmeasured———1900
About these measurements
Brand demand share compares a firm’s estimated branded searches with measured injury-related search demand in the same market. Figures are estimates, not client or case counts. Partial coverage means the local field is still being measured. AI visibility uses web-enabled model API tests through OpenRouter, not recordings of the consumer ChatGPT, Claude, Gemini or Perplexity apps. Four questions per market are scheduled monthly. An appearance means a firm-name match or a citation to its website. The panel shows actual coverage and saved evidence for each model; missing results are not counted as misses. Grok is not yet measured. Repeated question/model/market responses use the latest saved answer in the edition.

Read the full methodology → · Updated 2026-11-02

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How do I get my firm into AI search answers?

Assistants name firms they can read and verify. Start with a website the AI crawlers are allowed to fetch, with your practice areas, offices and attorneys stated in plain text rather than only in images or scripts. Keep your firm name, address and phone identical across your site, your Google Business Profile and the directories the models read. Get cited on third-party pages: legal news, bar listings and indexes like this one. And build branded search demand, because assistants favor firms people already look for by name. The website audit in every BrandTerritory plan lists the specific fixes for your site. No vendor can guarantee a mention; the monthly test shows whether the work is moving the number.

Why doesn't ChatGPT mention my firm when someone asks for an injury lawyer in my city?

In our testing it is usually one of three things. The assistant cannot read your site because AI crawlers are blocked or the content only loads through JavaScript. It cannot verify your basic facts because your founding year, offices or practice areas differ across sources. Or it does not know you exist because your name generates too little branded search to register as an entity. Run the free firm check to see whether your firm was named in the latest edition and how your branded demand compares with the firms that were.

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How is brand demand share measured?

Branded searches for each firm — exact name, common misspellings, principal attorneys, and nicknames — are pulled from Google Ads search volume at metro scope, deduplicated against Google's close-variant grouping, and divided by total injury-related search demand in the same market. Published as the BrandTerritory Personal Injury Brand Demand Index by Mass Tort Ad Agency.

How often does the index refresh?

The index refreshes monthly from Google Ads search volume; the current edition reflects data pulled 2026-11-02. Google Keyword Planner reports volume in rounded steps and bands (from steps of 10 up to ranges like 1K–10K), so all figures are estimates within those bands, not exact counts.

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