The Largest Personal Injury Law Firm Brands in Raleigh
No firm holds a leading share of branded search demand in the Raleigh, NC (Nielsen DMA 560) market — coverage in this market is still partial. 23 firms measured, 3,300 branded searches per month. Updated November 2026.
The Raleigh ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Law Offices of James Scott Farrin | 340 | 3.8% | profile |
| 2 | Whitley Law Firm Injury Lawyers | 320 | 3.5% | profile |
| 3 | Howard Stallings Law Firm | 280 | 3.1% | profile |
| 4 | Cotten Law Firm, PLLC | 220 | 2.4% | profile |
| 5 | Hardison & Cochran - Injury & Workers Comp Lawyers | 220 | 2.4% | profile |
13 measured firms above the floor are not shown in the top five. 5 additional measured firms fall below this market's measurability floor of 90 branded searches per month (1% of market demand) and are not ranked.
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Who is the most-searched personal injury law firm in Raleigh?
Law Offices of James Scott Farrin attracts the most branded search demand of any measured personal injury firm in Raleigh — 340 searches for the firm by name each month, 3.8% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Raleigh?
No firm has built a leading brand position in Raleigh — no measured firm holds 10% of demand, and enumeration of this market is still in progress.
How many people search for injury lawyers in Raleigh each month?
Roughly 9,020 injury-related searches happen in the Raleigh market each month, of which 37% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-11-01.
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