WE ASKED THE AI ASSISTANTS WHO TO CALL

Was your firm
in the answer?

Of the 1,363 injury firms we tested between August 2026 and September 2026, 675 (50%) were named in zero AI answers for their market (methodology). BrandTerritory tracks branded search demand and AI visibility across 194 U.S. markets. The map and rankings are free; an enhanced profile starts at $149/month.

INCLUDED WITH THE $499 PLAN

Your private scoreboard

Branded-search volume, AI mentions across four assistants, and competitor share trends for your market, in one monthly report.

Google MapsYour firm’s local visibility

The $499 plan shows your firm’s Google Maps visibility alongside brand demand, AI visibility and competitor trends, so you can see where to focus.

Need the profile managed, not just measured? That is a separate service from our sister company.

Explore PlatinumProfile →
Brand demandYour markets and competitor trends

See estimated searches for your firm by market, your position among measured competitors, and how demand changes over time.

The private scoreboard adds the movement behind the public trend arrows, competitor comparisons and 12-month search-demand history where available.

See the $499 plan →
AI visibilityWhere assistants mention your firm

We test injury-lawyer questions across ChatGPT, Perplexity, Gemini and Claude, then report when your firm and competing firms are named.

Monthly measurements show the question set and market context. The website audit identifies issues to review; an enhanced profile does not guarantee an AI recommendation.

See the $499 plan →
Your next movesPriorities, alerts and recommended fixes

Your scoreboard turns the measurements into priorities: where to defend your position, where to build visibility, and which website findings to address first.

Brand-ad monitoring adds alerts when a new advertiser is detected on your firm’s name. You can share the findings with your partners or marketing team.

See the $499 plan →
THE ANSWERS ARE ALREADY IN

See who appears. See who’s missing.

Enter your firm’s name to see whether the AI assistants name it for your market, plus your branded search demand. No credit card required.

Try a firm:
ChatGPT / OpenAIClaudeGeminiPerplexityGrok · not measured

Enter a firm to load its saved results. No email or credit card required.

Get your market’s edition each month. Confirm your email once; we’ll send fresh measurements automatically. Unsubscribe anytime.
NEW · TERRITORY INTELLIGENCE

Where should your
next law office go?

Start with the national brand-competition map. Request a private analysis before choosing your next location.

See the territory map →

Public preview · Zoom locked · Detailed analysis by request

FREE MAP AND RANKINGS

Personal Injury Brand Demand Index: who leads your market

Choose your area to explore local firms and branded search demand. The map and public rankings are free.

Choose a market below, or select an area on the map.
194
Markets with firms measured
1396
Firms tracked
1.2M
Searches / mo in those markets
110
Partial coverage
41
Thin coverage
Contested Led Partial coverage Not yet measured Metro-only market
The ledger
Every measured market, ranked by total monthly search demand. Trend shows whether the leader's branded demand rose or fell versus the prior quarter — subscribers see by how much. Leaders gaining ground this quarter: Kansas City, MO.
MarketStatusLeaderLeader share TrendDemand / moFirms measured
New York, NYpartialMorgan & Morgan9.4%77,41042
Los Angeles, CApartialMorgan & Morgan5%72,23046
Houston, TXledThe Buzbee Law Firm11.9%60,08045
Las Vegas, NVledDimopoulos Injury Law10.8%44,21039
Atlanta, GApartialMorgan & Morgan7.2%39,63041
Chicago, ILpartialMalman Law7.7%32,04030
Dallas, TXpartialDomingo Garcia5.2%28,20037
Phoenix, AZledRafi Law Group13.1%27,88032
Cleveland, OHpartialTim Misny7.1%26,34024
Denver, COpartialFrank Azar9.1%23,63025
San Antonio, TXpartialGamez Law Firm7%23,02025
Philadelphia, PAledTopDog Law Personal Injury Lawyers10.2%21,82020
Orlando, FLcontestedMorgan & Morgan18.8%21,36027
Miami, FLledMorgan & Morgan14.9%18,53027
Charlotte, NCpartialDeMayo Law Offices, LLP9.5%17,66028
Tampa, FLledMorgan & Morgan13.1%17,29032
Austin, TXpartialLorenz & Lorenz5.8%17,10029
Colorado Springs, COcontestedMcCormick Law Firm21.5%16,86013
St. Louis, MOpartialMorgan & Morgan8.9%16,47023
Buffalo, NYpartialCellino Law4%16,35016
Seattle, WApartialHelsell Fetterman9.2%15,68027
San Diego, CApartialFrantz Law Group5.3%14,80019
Jacksonville, FLcontestedMorgan & Morgan21.5%14,75013
Columbus, OHpartialCooper Elliott5.5%14,30022
Detroit, MIledMike Morse Injury Law Firm11.9%13,41020
Baltimore, MDpartialMorgan & Morgan7%13,03028
Indianapolis, INledKen Nunn Law Office12.5%12,79019
Memphis, TNledMorgan & Morgan13.2%12,63023
Nashville, TNledMorgan & Morgan14.3%10,88020
Birmingham, ALcontestedAlexander Shunnarah Trial Attorneys17.7%9,30018
New Orleans, LAledMorris Bart Personal Injury Lawyers14.9%9,21015
Cincinnati, OHpartialLaw Offices of Blake R. Maislin, LLC8%9,14013
Boston, MAcontestedMorgan & Morgan16.1%8,93019
Sacramento, CApartialMorgan & Morgan6.1%8,91022
Louisville, KYcontestedHughes & Coleman Injury Lawyers28.4%8,48013
Raleigh, NCpartialLaw Offices of James Scott Farrin4.1%8,23016
Minneapolis, MNpartialRobins Kaplan9%8,07015
Kansas City, MOcontestedDM Injury Law Kansas City15.7%8,05020
Oklahoma City, OKledDan Davis Law10%7,90017
San Jose, CApartialMorgan & Morgan7.8%7,52016
Washington, DCcontestedMorgan & Morgan15.4%7,42019
Richmond, VAledWilliams Mullen10.2%7,38021
Greenville, SCpartialThe Clardy Law Firm, P.A.4.9%7,33012
El Paso, TXcontestedLaw Firm of Daniela Labinoti, P.C.15.2%7,29025
Pittsburgh, PAledMorgan & Morgan10.7%7,08016
Charleston, SCpartialMorgan & Morgan8.5%7,02016
Wichita, KSledDeVaughn James12.8%6,9709
Portland, ORpartialBridge City Law6.2%6,89016
Salt Lake City, UTpartialLowe Law Group7.6%6,84011
Columbia, SCpartialStrom Law Firm LLC9.7%6,78015
Baton Rouge, LAcontestedGordon McKernan Injury Attorneys20.3%6,74012
Dayton, OHpartialDyer, Garofalo, Mann & Schultz4.8%6,6509
Milwaukee, WIcontestedGruber Law Offices24.5%6,62010
Bakersfield, CApartialChain Cohn Clark7.7%6,2109
Albuquerque, NMledParnall Law Firm, LLC11.8%6,04013
Savannah, GApartialMorgan & Morgan8.9%5,97012
Toledo, OHpartialGroth & Associates3.2%5,8604
Omaha, NEledBerry Law12.4%5,57010
Hartford, CTpartialCarter Mario Law Firm9.6%5,52014
Fresno, CApartialGrossman Law Offices5.6%5,49012
Greensboro, NCcontestedDeuterman Law Group21.6%5,46013
Tucson, AZledLerner & Rowe14.8%5,32011
Huntsville, ALcontestedThe Lackey Law Firm32%5,1009
Youngstown, OHpartialBuckeye Law Group1.8%5,0402 ⚠
Myrtle Beach, SCpartialLovely Law Firm4.8%4,98012
Augusta, GApartialMorgan & Morgan4.9%4,91014
Pensacola, FLledLevin Papantonio Rafferty11.5%4,85011
Zanesville, OHpartialFox Injury Law3.5%4,8204
Little Rock, ARledRainwater, Holt & Sexton Injury Lawyers13.1%4,66010
West Palm Beach, FLledMorgan & Morgan19.7%4,63010
Tallahassee, FLcontestedMorgan & Morgan17.9%4,5909
Knoxville, TNcontestedThe Garza Law Firm PLLC17.5%4,56014
Reno, NVcontestedGilbert Law25.6%4,49010
Des Moines, IApartialHope Law Firm9.3%4,30014
Macon, GApartialMorgan & Morgan7.5%4,29010
Lexington, KYcontestedHughes & Coleman Injury Lawyers21.1%4,2708
Mobile, ALledMorgan & Morgan13.3%4,2709
Fort Myers, FLcontestedMorgan & Morgan19.8%4,2507
Gainesville, FLledMorgan & Morgan12%4,25010
Lafayette, LApartialLaborde Earles Injury Lawyers8.9%4,25013
Corpus Christi, TXcontestedHerrman & Herrman, P.L.L.C24.1%4,24019
Panama City, FLpartialMorgan & Morgan4.7%4,2407
Columbus, GApartialMorgan & Morgan8.6%4,2109
Albany, GApartialKenneth S. Nugent, P.C.7.4%4,2004
Wilmington, NCpartialSpeaks Law Firm5.3%3,99013
Lincoln, NEledBerry Law10.2%3,84011
Grand Rapids, MIledThe Sam Bernstein Law Firm12%3,8308
Greenville, NCpartialRicci Law Firm, P.A.9.9%3,7508
Fort Wayne, INcontestedGlaser & Ebbs15.9%3,7109
Spokane, WApartialCraig Swapp & Associates6%3,6907
Providence, RIcontestedRob Levine Law16.5%3,5807
Montgomery, ALcontestedBrock & Stout Attorneys at Law16.5%3,3408
Tulsa, OKledGraves McLain10.2%3,3309
Jackson, MScontestedMorgan & Morgan18.3%3,1207
Charleston, WVpartialThe Masters Law Firm7.7%3,11012
Rochester, NYledLacy Katzen LLP13.3%3,0809
Boise, IDledLowe Law Group11.4%3,06012
Bowling Green, KYcontestedHughes & Coleman Injury Lawyers30.2%2,9809
Syracuse, NYledOlinsky Law Group11.6%2,93010
Peoria, ILpartialGoldfine & Bowles4.1%2,9307
Chattanooga, TNcontestedWarren & Griffin, P.C.20%2,9009
Shreveport, LAcontestedJack Bailey Law Corporation25.1%2,8309
Waco, TXpartialLaw Office of Cody Cleveland9.9%2,72014
Madison, WIledHupy and Abraham11.2%2,6907
Norfolk, VAcontestedRutter Mills24.8%2,6608
Lake Charles, LAledCox Law Firm13.7%2,49010
Lubbock, TXledThe Gorilla Law Firm18.7%2,35010
Albany, NYledHarding & Associates PC30%2,2708
Beaumont, TXcontestedThe Ferguson Law Firm, LLP15.8%2,2209
Topeka, KSledFincher Law Office11.7%2,2208
Springfield, MAledLaw Offices of Mark E. Salomone20.3%2,0705
Billings, MTledHeenan & Cook13%2,0703
Harrisburg, PAledScaringi Law11.3%1,9408
Evansville, INledDanks & Danks31.9%1,8805
Laredo, TXledGuzman Law Firm15.2%1,8408
South Bend, INpartialJones Law Office LLC9.8%1,8406
Cheyenne, WYpartialFrank Azar6.1%1,7902 ⚠
Springfield, MOledAaron Sachs & Associates, P.C.27.8%1,7605
Roanoke, VAcontestedCrandall and Katt Attorneys at Law15.6%1,7308
Rockford, ILpartialReno & Zahm LLP8.3%1,6804
Tyler, TXcontestedRoberts & Roberts Law Firm15.8%1,6507
Grand Junction, COpartialRamos Law6.1%1,6402 ⚠
Fort Smith, ARcontestedReynolds Injury Law29.5%1,5605
Lafayette, INledBall Eggleston, P.C.17.3%1,5603
Columbia, MOpartialEng & Woods10.3%1,5607
Fargo, NDledVogel Law Firm20.6%1,5506
Missoula, MTledLowe Law Group19.1%1,5204
Lansing, MIledAbood Law Firm17.8%1,5208
Sioux Falls, SDpartialCutler Law Firm, LLP10.1%1,4806
Yakima, WApartialAbeyta Nelson8.8%1,4804
Charlottesville, VAledBarnes Trial Group30.1%1,4603
Binghamton, NYcontestedThompson Law25.7%1,4403
Dothan, ALcontestedBrock & Stout Attorneys at Law25.9%1,4305
Abilene, TXpartialBlizzard and Zimmerman Attorneys12.2%1,3105
Portland, MEledJoe Bornstein Law19.2%1,2505
Monroe, LAledCreed & Creed Law Firm16.1%1,2407
Hattiesburg, MSpartialRichard Schwartz & Associates7.4%1,2103
Cedar Rapids, IAledRSH Legal23.5%1,1504
San Angelo, TXpartialWebb, Stokes & Sparks12.3%1,1405
Eugene, ORpartialLarwick Injury Law9.9%1,1104
Wilkes-Barre, PApartialComitz Law Firm11.1%1,0803
Minot, NDledLowe Law Group32.7%1,0704
Alexandria, LApartialMorris Bart Personal Injury Lawyers14.3%1,0506
Bend, ORledDonahue Law Firm, LLC22.1%1,0402 ⚠
Flint, MIpartialManley & Manley11.8%1,0203
Santa Barbara, CApartialCampbell & Associates7.8%1,0202 ⚠
Terre Haute, INpartialNewlin Disability16.8%1,0105
Green Bay, WIpartialGruber Law Offices11%1,0002 ⚠
Yuma, AZpartialRafi Law Group16%1,0004
Rochester, MNpartialKlampe Law Firm11.1%9904
Jonesboro, ARpartialOMG Law Firm19.8%9603
Erie, PApartialElderkin Law Firm18.9%9501 ⚠
Medford, ORpartialStout Law LLC18%8903
Chico, CAledWashington & Washington25.3%8702 ⚠
Idaho Falls, IDpartialBrowning Law19%8401 ⚠
Jackson, TNpartialBarnes Trial Group12%8304
Odessa, TXpartialGlasheen, Valles & Inderman Injury Lawyers7.2%8302 ⚠
Columbus, MSpartialMama Justice - MW Law Firm14.6%8203
Joplin, MOpartialThe McPherson Law Firm16.5%7905
La Crosse, WIpartialBosshard Parke14.3%7704
Mankato, MNpartialBirkholz Law18.2%7702 ⚠
Casper, WYpartialWilliams, Porter, Day & Neville9.2%7602 ⚠
St. Joseph, MOpartialPatterson Legal Group14.5%7603
Duluth, MNpartialStockmann Law13.5%7402 ⚠
Harlingen, TXpartialLeah Wise Law Firm, PLLC13.7%7303
Utica, NYpartialMurad and Murad, P.C.8.3%7201 ⚠
Victoria, TXpartialDornburg Law12.5%7202 ⚠
Sherman, TXpartialBrooks Law Firm21.1%7102 ⚠
Meridian, MSpartialWill Parker14.5%6902 ⚠
Amarillo, TXpartialFreeman Injury Law11.9%6701 ⚠
Parkersburg, WVpartialKlie Law Offices28.4%6702 ⚠
Wheeling, WVpartialBordas and Bordas Attorneys PLLC13.6%6602 ⚠
Davenport, IApartialHupy and Abraham17.5%6301 ⚠
Lima, OHunmeasured6200
Biloxi, MSpartialMorris Bart Personal Injury Lawyers27.9%6101 ⚠
Burlington, VTpartialGravel & Shea PC18%6102 ⚠
Palm Springs, CApartialWalter Clark Legal Group23%6101 ⚠
Clarksburg, WVpartialKlie Law Offices25%6002 ⚠
Wausau, WIpartialMaeder Law23.3%6001 ⚠
Harrisonburg, VApartialKeefer Law Firm18.6%5901 ⚠
Traverse City, MIpartialMichigan Auto Law - Auto Accident Attorneys8.6%5802 ⚠
Paducah, KYpartialMorgan & Morgan17.5%5702 ⚠
Wichita Falls, TXpartialMonte J. White & Associates20%5501 ⚠
Rapid City, SDpartialRensch Law Office11.1%5401 ⚠
North Platte, NEunmeasured5300
Sioux City, IApartialLeif Erickson Law Office13.7%5101 ⚠
Bangor, MEpartialJoe Bornstein Law12.2%4901 ⚠
Eureka, CApartialMalloy Law Offices, LLC20.8%4801 ⚠
Johnstown, PAunmeasured4800
Twin Falls, IDpartialThe Advocates Injury Attorneys12.5%4802 ⚠
Great Falls, MTpartialMontana Trial Lawyers10.9%4601 ⚠
Monterey, CApartialHarris Injury Law13.3%4501 ⚠
Ottumwa, IApartialBox & Box25%4401 ⚠
Bluefield, WVpartialBrown & Brown, LLP12.2%4102 ⚠
Elmira, NYpartialBarton Law Firm LLP19.5%4101 ⚠
Marquette, MIpartialMichigan Auto Law - Auto Accident Attorneys12.8%3902 ⚠
Salisbury, MDunmeasured3900
Quincy, ILunmeasured3700
Watertown, NYunmeasured3500
Alpena, MIpartialHarris Injury Law14.7%3403
Helena, MTunmeasured3400
Butte, MTunmeasured3100
Greenwood, MSunmeasured2800
Glendive, MTunmeasured2200
Presque Isle, MEunmeasured1900
About these measurements
Brand demand share compares a firm’s estimated branded searches with measured injury-related search demand in the same market. Figures are estimates, not client or case counts. Partial coverage means the local field is still being measured. AI visibility uses web-enabled model API tests through OpenRouter, not recordings of the consumer ChatGPT, Claude, Gemini or Perplexity apps. Four questions per market are scheduled monthly. An appearance means a firm-name match or a citation to its website. The panel shows actual coverage and saved evidence for each model; missing results are not counted as misses. Grok is not yet measured. Repeated question/model/market responses use the latest saved answer in the edition.

Read the full methodology → · Updated 2026-09-17

Two plans. A clear next step for your firm.

YOUR PUBLIC PRESENCE

Enhanced Profile

$149 / month

Present your firm clearly. Track your visibility in Google and AI search.

  • Enhanced public firm profile
  • Monthly AI visibility tracking
  • Monthly branded-search measurement
  • Website audit with priority fixes
Start Enhanced Profile

First report within one business day. Cancel anytime.
Need help choosing? Talk to our team.

Questions attorneys ask us

How do I get my firm into AI search answers?

Assistants name firms they can read and verify. Start with a website the AI crawlers are allowed to fetch, with your practice areas, offices and attorneys stated in plain text rather than only in images or scripts. Keep your firm name, address and phone identical across your site, your Google Business Profile and the directories the models read. Get cited on third-party pages: legal news, bar listings and indexes like this one. And build branded search demand, because assistants favor firms people already look for by name. The website audit in every BrandTerritory plan lists the specific fixes for your site. No vendor can guarantee a mention; the monthly test shows whether the work is moving the number.

Why doesn't ChatGPT mention my firm when someone asks for an injury lawyer in my city?

In our testing it is usually one of three things. The assistant cannot read your site because AI crawlers are blocked or the content only loads through JavaScript. It cannot verify your basic facts because your founding year, offices or practice areas differ across sources. Or it does not know you exist because your name generates too little branded search to register as an entity. Run the free firm check to see whether your firm was named in the latest edition and how your branded demand compares with the firms that were.

What does the free firm check show?

Your firm's estimated branded searches per month, your rank among the measured firms in your market, whether any advertiser is bidding on your name, and whether the assistants named your firm in the latest edition's test questions. No credit card and no email required.

What is the difference between the $149 and $499 plans?

Enhanced Profile at $149 per month gives you a public firm profile, monthly AI-visibility and branded-search tracking, and a website audit with priority fixes. Visibility Intelligence at $499 per month includes all of that and adds Google Maps visibility reporting, your private competitive scoreboard with market-by-market trends, brand-ad monitoring with alerts when a new advertiser appears on your name, and prioritized next steps. Both plans deliver the first report within one business day and cancel anytime.

How is brand demand share measured?

Branded searches for each firm — exact name, common misspellings, principal attorneys, and nicknames — are pulled from Google Ads search volume at metro scope, deduplicated against Google's close-variant grouping, and divided by total injury-related search demand in the same market. Published as the BrandTerritory Personal Injury Brand Demand Index by Mass Tort Ad Agency.

How often does the index refresh?

The index refreshes monthly from Google Ads search volume; the current edition reflects data pulled 2026-09-17. Google Keyword Planner reports volume in rounded steps and bands (from steps of 10 up to ranges like 1K–10K), so all figures are estimates within those bands, not exact counts.

See your visibility. Know your next move.

See your Maps visibility

Google Maps visibility reporting is included in the $499 plan.

You see the full picture

Your private scoreboard brings together brand demand, AI visibility and competitor trends.

You know what comes next

Clear priorities and alerts help you decide where to focus in your markets.

CLIENT SPOTLIGHT

Gordon McKernan Injury Attorneys

Enhanced ProfileVisibility Intelligence client

See an enhanced public profile for a personal injury law firm.

View Gordon’s Public Profile →
Add BrandTerritory to your Home ScreenTap the Share button in Safari below, then "Add to Home Screen".Tap here and we point to it ↓
Tap Share, then "Add to Home Screen"
Buttons hidden? Drag the page down a little