Craig Swapp & Associates — Brand Demand Profile
630 branded searches per month · 3 measured markets · 3 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Salt Lake City, UT ★ 4.9 · 3,468 reviews |
260 | — | 3.8% | #6 | ★ 4.9 · 3,468 reviews |
| Spokane, WA — |
220 | — | 6% | #1 | — |
| Boise, ID — |
150 | — | 4.9% | #4 | — |
No competitor ads were observed on searches for “Craig Swapp & Associates” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Craig Swapp & Associates.
| Branded search demand | Measured monthly from Google Ads across 3 markets. | Measured |
| AI citations | 2 of 4 assistants name this firm when asked which injury lawyer to call in its markets. | Measured |
| AI readiness | C · 76/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 63, structured data 100. | Measured |
| Local presence | Google Business Profile completeness and local pack position audited. | Measured |
All four instruments measured.
The full report tracks month-over-month movement across all four, with the competitive field alongside it.
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Office locations
3 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Craig Swapp & Associates | 9980 S 300 W #400, Sandy, UT 84070 | ★ 4.9 (2,075) |
| Craig Swapp & Associates | 222 S Main St Ste 500, Salt Lake City, UT 84101 | ★ 4.9 (1,046) |
| Craig Swapp & Associates | 2819 S 5600 W #155, West Valley City, UT 84120 | ★ 5 (347) |
Head-to-head comparisons
How Craig Swapp & Associates compares with the other leading firms in its measured markets — branded search demand and AI recommendations, side by side.
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How much branded search does Craig Swapp & Associates get?
Craig Swapp & Associates attracts 630 branded searches per month across 3 measured U.S. markets — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Spokane, where it holds 6% of all injury-related search demand.
Which markets does Craig Swapp & Associates lead?
Craig Swapp & Associates does not currently lead any measured market by branded demand. Its strongest position is Spokane, where it holds 6% of injury-related search demand and ranks #1 among measured firms.
How many offices does Craig Swapp & Associates have?
Craig Swapp & Associates operates 3 mapped offices across the markets this index measures, holding an average Google rating of 4.9 stars across 3,468 reviews. Branded demand averages 210 searches per office per month.
Do AI assistants recommend Craig Swapp & Associates?
Asked which injury lawyer to call in Craig Swapp & Associates's markets, 2 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Craig Swapp & Associates's website ready for AI search?
Craig Swapp & Associates's website scores 76 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (63), structured data (100) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Craig Swapp & Associates in its market?
Craig Swapp & Associates holds 6% of all injury-related search demand in Spokane, ranking #1 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Craig Swapp & Associates's market growing or shrinking?
Injury-related search demand in Spokane totaled 76,790 searches over the trailing 12 months — about 6,399 per month. Comparing the most recent six months against the six before, demand is growing (+26%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Spokane each year?
Federal crash data recorded 161 fatal crashes in the Spokane market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 21,052 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,203 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Craig Swapp & Associates a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Craig Swapp & Associates holds an average 4.9-star Google rating across 3,468 client reviews. 630 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Craig Swapp & Associates?
Craig Swapp & Associates operates 3 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Craig Swapp & Associates's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Craig Swapp & Associates is indexed editorially among 1435 measured firms. Firm website: www.craigswapp.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
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