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The Largest Personal Injury Law Firm Brands in Boise

Lowe Law Group holds 11.4% of branded search demand in the Boise, ID (Nielsen DMA 757) market — 12 firms measured, 1,640 branded searches per month. Updated September 2026.

The Boise ledger

#FirmBranded searches / moShare of all demandProfile
1Lowe Law Group35011.4%profile
2Litster Frost2809.2%profile
3Attorneys of Idaho1805.9%profile
4Craig Swapp & Associates1504.9%profile
5The Advocates Injury Attorneys1404.6%profile

7 measured firms above the floor are not shown in the top five.

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Related markets: Twin Falls, ID · Idaho Falls, ID · Salt Lake City, UT · Bend, OR

Who is the most-searched personal injury law firm in Boise?

Lowe Law Group attracts the most branded search demand of any measured personal injury firm in Boise — 350 searches for the firm by name each month, 11.4% of all injury-related search demand in the market.

Which injury law firm has the strongest brand in Boise?

Lowe Law Group holds the strongest brand position, with 11.4% of Boise's total injury search demand — a led market.

How many people search for injury lawyers in Boise each month?

Roughly 3,060 injury-related searches happen in the Boise market each month, of which 54% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."

Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-09-01.

From the BrandTerritory team · PlatinumProfile
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