Craig Swapp & Associates vs Russell & Hill
Head-to-head across 1 shared market (Spokane, WA) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Craig Swapp & Associates attracts more branded search demand — 220 vs 190 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Craig Swapp & Associates /mo | Russell & Hill /mo | Share of demand |
|---|---|---|---|
| Spokane, WA | 220 #1 | 190 #3 | 4.1% · 3.6% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Spokane, WA this month, Russell & Hill was named in 4 of 16 tested prompts, versus 0 for Craig Swapp & Associates.
| AI recommendation instrument | Craig Swapp & Associates | Russell & Hill |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 4 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Craig Swapp & Associates — full Brand Demand Profile →
Russell & Hill — full Brand Demand Profile →
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