Craig Swapp & Associates vs Lowe Law Group
Head-to-head across 2 shared markets (Boise, ID; Salt Lake City, UT) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Lowe Law Group attracts more branded search demand — 870 vs 410 branded searches per month across 2 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Craig Swapp & Associates /mo | Lowe Law Group /mo | Share of demand |
|---|---|---|---|
| Boise, ID | 150 #4 | 350 #1 | 4.2% · 9.7% |
| Salt Lake City, UT | 260 #6 | 520 #1 | 3.1% · 6.2% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Boise, ID; Salt Lake City, UT this month, Lowe Law Group was named in 6 of 32 tested prompts, versus 3 for Craig Swapp & Associates.
| AI recommendation instrument | Craig Swapp & Associates | Lowe Law Group |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 3 of 32 | 6 of 32 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Craig Swapp & Associates — full Brand Demand Profile →
Lowe Law Group — full Brand Demand Profile →
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