Morgan & Morgan vs Phillips Law Group
Head-to-head across 3 shared markets (Birmingham, AL; Mobile, AL; Phoenix, AZ) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Morgan & Morgan attracts more branded search demand — 3,030 vs 950 branded searches per month across 3 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Morgan & Morgan /mo | Phillips Law Group /mo | Share of demand |
|---|---|---|---|
| Birmingham, AL | 1,350 #3 | 90 #22 | 9.0% · 0.6% |
| Mobile, AL | 570 #1 | 430 #2 | 11.0% · 8.3% |
| Phoenix, AZ | 1,110 #4 | 430 #10 | 3.1% · 1.2% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Birmingham, AL; Mobile, AL; Phoenix, AZ this month, Phillips Law Group was named in 15 of 32 tested prompts, versus 1 for Morgan & Morgan.
| AI recommendation instrument | Morgan & Morgan | Phillips Law Group |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 1 of 32 | 15 of 32 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Morgan & Morgan — full Brand Demand Profile →
Phillips Law Group — full Brand Demand Profile →
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