State roll-up
Personal Injury Brand Demand in NC
2 measured metro markets · 17,570 injury-related searches per month · 35.9% already branded. Shares below are statewide: each firm's branded demand across all measured NC metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|
| 1 | DeMayo Law Offices, LLP | 1,680 | 9.6% | 1 |
| 2 | Latorre Law Firm | 1,070 | 6.1% | 1 |
| 3 | Jetton & Meredith, PLLC | 890 | 5.1% | 1 |
| 4 | Shane Smith Law | 680 | 3.9% | 1 |
| 5 | Law Offices of James Scott Farrin | 580 | 3.3% | 2 |
| 6 | Whitley Law Firm Injury Lawyers | 370 | 2.1% | 1 |
| 7 | SeiferFlatow, PLLC | 350 | 2% | 1 |
| 8 | Rosensteel Fleishman Car Accident & Injury Lawyers | 330 | 1.9% | 1 |
| 9 | James Scott Farrin | 330 | 1.9% | 1 |
| 10 | The Stanley Law Group | 30 | 0.2% | 1 |
Measured markets in NC
| Metro | Status | Leader | Leader share | Demand / mo |
|---|
| Charlotte | led | DeMayo Law Offices, LLP | 13.9% | 12,050 |
| Raleigh | unclaimed | — | — | 5,520 |
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State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.