State roll-up
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Personal Injury Brand Demand in NC
5 measured metro markets · 39,090 injury-related searches per month · 42.9% already branded. Shares below are statewide: each firm's branded demand across all measured NC metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | DeMayo Law Offices, LLP | 1,760 | 4.5% | 2 |
| 2 | Morgan & Morgan | 1,380 | 3.5% | 1 |
| 3 | Deuterman Law Group | 1,340 | 3.4% | 2 |
| 4 | Latorre Law Firm | 1,000 | 2.6% | 1 |
| 5 | Law Offices of James Scott Farrin | 900 | 2.3% | 5 |
| 6 | Jetton & Meredith, PLLC | 890 | 2.3% | 1 |
| 7 | Shane Smith Law | 680 | 1.7% | 1 |
| 8 | Ricci Law Firm, P.A. | 370 | 0.9% | 1 |
| 9 | Law Offices of William H Harding | 340 | 0.9% | 1 |
| 10 | Whitley Law Firm Injury Lawyers | 340 | 0.9% | 2 |
Measured markets in NC
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Charlotte | partial | — | — | 17,660 |
| Raleigh | partial | — | — | 8,230 |
| Greensboro | contested | Deuterman Law Group | 21.6% | 5,460 |
| Wilmington | partial | — | — | 3,990 |
| Greenville | partial | — | — | 3,750 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
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