State roll-up
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Personal Injury Brand Demand in NC
5 measured metro markets · 44,710 injury-related searches per month · 50.1% already branded. Shares below are statewide: each firm's branded demand across all measured NC metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Arnold & Smith, PLLC | 1,840 | 4.1% | 1 |
| 2 | DeMayo Law Offices, LLP | 1,760 | 3.9% | 2 |
| 3 | Morgan & Morgan | 1,380 | 3.1% | 1 |
| 4 | Deuterman Law Group | 1,340 | 3% | 2 |
| 5 | Latorre Law Firm | 1,000 | 2.2% | 1 |
| 6 | Law Offices of James Scott Farrin | 900 | 2% | 5 |
| 7 | Jetton & Meredith, PLLC | 890 | 2% | 1 |
| 8 | Shane Smith Law | 680 | 1.5% | 1 |
| 9 | Walker Law Group | 580 | 1.3% | 3 |
| 10 | Vasquez Law Firm | 420 | 0.9% | 1 |
Measured markets in NC
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Charlotte | partial | — | — | 21,060 |
| Raleigh | partial | — | — | 9,020 |
| Greensboro | contested | Deuterman Law Group | 18.3% | 6,440 |
| Wilmington | partial | — | — | 4,370 |
| Greenville | partial | — | — | 3,820 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
Winning the search is half the fight. The other half is Google Maps.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
