State roll-up
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Personal Injury Brand Demand in AL
5 measured metro markets · 30,270 injury-related searches per month · 69.7% already branded. Shares below are statewide: each firm's branded demand across all measured AL metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Alexander Shunnarah Trial Attorneys | 2,420 | 8% | 4 |
| 2 | Lackey Law Firm | 1,930 | 6.4% | 1 |
| 3 | Morgan & Morgan | 1,920 | 6.3% | 2 |
| 4 | Shaun Capps Injury Law | 1,910 | 6.3% | 1 |
| 5 | The Lackey Law Firm | 1,630 | 5.4% | 1 |
| 6 | Brock & Stout Attorneys at Law | 1,200 | 4% | 3 |
| 7 | Wettermark Keith Personal Injury Lawyers | 730 | 2.4% | 3 |
| 8 | Morris Law LLC | 650 | 2.1% | 2 |
| 9 | Phillips Law Group | 610 | 2% | 3 |
| 10 | Lanier Law Group | 560 | 1.9% | 1 |
Measured markets in AL
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Birmingham | led | Shaun Capps Injury Law | 14.7% | 13,020 |
| Huntsville | contested | Lackey Law Firm | 25.1% | 7,700 |
| Mobile | led | Morgan & Morgan | 13.1% | 4,350 |
| Montgomery | led | Brock & Stout Attorneys at Law | 14.6% | 3,770 |
| Dothan | contested | Brock & Stout Attorneys at Law | 25.9% | 1,430 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
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