State roll-up
Your metro not measured? Claim it — free →
Personal Injury Brand Demand in AL
5 measured metro markets · 23,440 injury-related searches per month · 60.9% already branded. Shares below are statewide: each firm's branded demand across all measured AL metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Alexander Shunnarah Trial Attorneys | 2,420 | 10.3% | 4 |
| 2 | Morgan & Morgan | 1,920 | 8.2% | 2 |
| 3 | The Lackey Law Firm | 1,630 | 7% | 1 |
| 4 | Brock & Stout Attorneys at Law | 1,200 | 5.1% | 3 |
| 5 | Wettermark Keith Personal Injury Lawyers | 730 | 3.1% | 3 |
| 6 | Morris Bart Personal Injury Lawyers | 530 | 2.3% | 3 |
| 7 | Phillips Law Group | 520 | 2.2% | 2 |
| 8 | Beasley Allen Law Firm | 490 | 2.1% | 1 |
| 9 | Long & Long | 420 | 1.8% | 1 |
| 10 | Norris Injury Lawyers | 280 | 1.2% | 1 |
Measured markets in AL
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Birmingham | contested | Alexander Shunnarah Trial Attorneys | 17.7% | 9,300 |
| Huntsville | contested | The Lackey Law Firm | 32% | 5,100 |
| Mobile | led | Morgan & Morgan | 13.3% | 4,270 |
| Montgomery | contested | Brock & Stout Attorneys at Law | 16.5% | 3,340 |
| Dothan | contested | Brock & Stout Attorneys at Law | 25.9% | 1,430 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
Winning the search is half the fight. The other half is Google Maps.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
