Gentry Locke — Brand Demand Profile

210 branded searches per month · 1 measured market · 2 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.

Market positions

Visibility instruments

Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Gentry Locke.

3 of the four instruments are measured for Gentry Locke.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases. Measure what's missing — $499/mo → See a sample report

Office locations

2 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.

Head-to-head comparisons

How Gentry Locke compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.

Gentry Locke vs Crandall and Katt Attorneys at Law →
Gentry Locke vs Lichtenstein Law Group →
Gentry Locke vs Skolrood Law Firm →

How much branded search does Gentry Locke get?

Gentry Locke attracts 210 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Roanoke, where it holds 12.1% of all injury-related search demand.

Which markets does Gentry Locke lead?

Gentry Locke does not currently lead any measured market by branded demand. Its strongest position is Roanoke, where it holds 12.1% of injury-related search demand and ranks #2 among measured firms.

How many offices does Gentry Locke have?

Gentry Locke operates 2 mapped offices across the markets this index measures, holding an average Google rating of 4.1 stars across 51 reviews. Branded demand averages 105 searches per office per month.

Do AI assistants recommend Gentry Locke?

Asked which injury lawyer to call in Gentry Locke's market, 1 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.

Is Gentry Locke's website ready for AI search?

Gentry Locke's website scores 61 out of 100 (grade D) for machine readability, measured across six lenses including answer-engine readiness (49), structured data (73) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.

How big is Gentry Locke in its market?

Gentry Locke holds 12.1% of all injury-related search demand in Roanoke, ranking #2 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.

Is Gentry Locke's market growing or shrinking?

Injury-related search demand in Roanoke totaled 16,220 searches over the trailing 12 months — about 1,352 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.

How many car crashes happen in Roanoke each year?

Federal crash data recorded 191 fatal crashes in the Roanoke market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 25,897 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 202 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.

Is Gentry Locke a good law firm?

This index measures visibility, not legal outcomes — here is what the measured signals show. Gentry Locke holds an average 4.1-star Google rating across 51 client reviews. 210 people search for the firm by name each month, and AI assistants named it in 1 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.

How do I contact Gentry Locke?

Gentry Locke operates 2 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Gentry Locke's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.

Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.

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Gentry Locke is indexed editorially among 1435 measured firms. Firm website: www.gentrylocke.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.