Gentry Locke vs Lichtenstein Law Group
Head-to-head across 1 shared market (Roanoke, VA) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Gentry Locke attracts more branded search demand — 210 vs 130 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Gentry Locke /mo | Lichtenstein Law Group /mo | Share of demand |
|---|---|---|---|
| Roanoke, VA | 210 #2 | 130 #3 | 11.1% · 6.8% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Roanoke, VA this month, Lichtenstein Law Group was named in 6 of 16 tested prompts, versus 1 for Gentry Locke.
| AI recommendation instrument | Gentry Locke | Lichtenstein Law Group |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 1 of 16 | 6 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Gentry Locke — full Brand Demand Profile →
Lichtenstein Law Group — full Brand Demand Profile →
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