The Largest Personal Injury Law Firm Brands in Roanoke
Crandall and Katt Attorneys at Law holds 15.6% of branded search demand in the Roanoke, VA (Nielsen DMA 573) market — 8 firms measured, 970 branded searches per month. Updated September 2026.
The Roanoke ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Crandall and Katt Attorneys at Law | 270 | 15.6% | profile |
| 2 | Gentry Locke | 210 | 12.1% | profile |
| 3 | Lichtenstein Law Group | 130 | 7.5% | profile |
| 4 | Skolrood Law Firm | 120 | 6.9% | profile |
| 5 | Altizer Law, P.C. | 80 | 4.6% | profile |
3 measured firms above the floor are not shown in the top five.
Is your firm on this ledger? Measure your share →Related markets: Richmond, VA · Harrisonburg, VA · Charlottesville, VA · Norfolk, VA
Who is the most-searched personal injury law firm in Roanoke?
Crandall and Katt Attorneys at Law attracts the most branded search demand of any measured personal injury firm in Roanoke — 270 searches for the firm by name each month, 15.6% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Roanoke?
Crandall and Katt Attorneys at Law holds the strongest brand position, with 15.6% of Roanoke's total injury search demand — a contested market, meaning two or more firms hold meaningful share and the position can still change hands.
How many people search for injury lawyers in Roanoke each month?
Roughly 1,730 injury-related searches happen in the Roanoke market each month, of which 56% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-09-01.
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