The Largest Personal Injury Law Firm Brands in Madison
Hupy and Abraham holds 10% of branded search demand in the Madison, WI (Nielsen DMA 669) market — 9 firms measured, 1,410 branded searches per month. Updated October 2026.
The Madison ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Hupy and Abraham | 300 | 10% | profile |
| 2 | Hawks Quindel | 280 | 9.3% | profile |
| 3 | Gruber Law Offices | 230 | 7.6% | profile |
| 4 | Pines Bach | 190 | 6.3% | profile |
| 5 | Nicolet Law Accident & Injury Lawyers | 150 | 5% | profile |
4 measured firms above the floor are not shown in the top five.
Is your firm on this ledger? Measure your share →Related markets: Milwaukee, WI · Green Bay, WI · La Crosse, WI · Wausau, WI
Who is the most-searched personal injury law firm in Madison?
Hupy and Abraham attracts the most branded search demand of any measured personal injury firm in Madison — 300 searches for the firm by name each month, 10% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Madison?
Hupy and Abraham holds the strongest brand position, with 10% of Madison's total injury search demand — a led market.
How many people search for injury lawyers in Madison each month?
Roughly 3,010 injury-related searches happen in the Madison market each month, of which 47% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-10-01.
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