The Largest Personal Injury Law Firm Brands in Madison
Hupy and Abraham holds 11.2% of branded search demand in the Madison, WI (Nielsen DMA 669) market — 7 firms measured, 1,090 branded searches per month. Updated September 2026.
The Madison ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Hupy and Abraham | 300 | 11.2% | profile |
| 2 | Gruber Law Offices | 230 | 8.6% | profile |
| 3 | Pines Bach | 190 | 7.1% | profile |
| 4 | Nicolet Law Accident & Injury Lawyers | 150 | 5.6% | profile |
| 5 | Axley | 80 | 3% | profile |
2 measured firms above the floor are not shown in the top five.
Is your firm on this ledger? Measure your share →Related markets: Milwaukee, WI · Green Bay, WI · Wausau, WI · La Crosse, WI
Who is the most-searched personal injury law firm in Madison?
Hupy and Abraham attracts the most branded search demand of any measured personal injury firm in Madison — 300 searches for the firm by name each month, 11.2% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Madison?
Hupy and Abraham holds the strongest brand position, with 11.2% of Madison's total injury search demand — a led market.
How many people search for injury lawyers in Madison each month?
Roughly 2,690 injury-related searches happen in the Madison market each month, of which 41% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-09-01.
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