Nicolet Law Accident & Injury Lawyers — Brand Demand Profile
1,430 branded searches per month · 8 measured markets · 7 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Minneapolis, MN ★ 4.9 · 867 reviews |
610 | ▼ | 7.6% | #2 | ★ 4.9 · 867 reviews |
| Milwaukee, WI ★ 5 · 412 reviews |
420 | ▼ | 6.3% | #3 | ★ 5 · 412 reviews |
| Madison, WI — |
150 | — | 5.6% | #4 | — |
| Fargo, ND — |
60 | — | 3.9% | #5 | — |
| Duluth, MN — |
60 | — | 8.1% | #2 | — |
| Green Bay, WI ★ 4.9 · 84 reviews |
60 | — | 6% | #2 | ★ 4.9 · 84 reviews |
| Rochester, MN — |
40 | — | 4% | #4 | — |
| La Crosse, WI — |
30 | — | 3.9% | #4 | — |
Ads from another advertiser have been observed on this firm's branded searches — and no defensive ad from the firm itself was observed. Who they are, the exact keywords, and what they pay per click is in the Brand Defense report. Last checked September 17, 2026.
See who appears on this name — $499/mo → Is this even legal? The rules →Visibility instruments
Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Nicolet Law Accident & Injury Lawyers.
| Branded search demand | Measured monthly from Google Ads across 8 markets. | Measured |
| AI citations | 4 of 4 assistants name this firm when asked which injury lawyer to call in its markets. | Measured |
| AI readiness | C · 74/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 56, structured data 79. | Measured |
| Local presence | Google Business Profile completeness and local pack position audited. | Measured |
All four instruments measured.
The full report tracks month-over-month movement across all four, with the competitive field alongside it.
Get the full independent report →
Office locations
7 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Nicolet Law Accident & Injury Lawyers | 207 N Milwaukee St, Milwaukee, WI 53202 | ★ 5 (412) |
| Nicolet Law Accident & Injury Lawyers | 43 SE Main St Unit 500, Minneapolis, MN 55414 | ★ 4.9 (385) |
| Nicolet Law Accident & Injury Lawyers | 517 2nd St Unit 205, Hudson, WI 54016 | ★ 4.9 (238) |
| Nicolet Law Accident & Injury Lawyers | 370 Wabasha St N Suite 875, St Paul, MN 55102 | ★ 5 (105) |
| Nicolet Law Accident & Injury Lawyers | 2300 Riverside Dr Ste 105, Green Bay, WI 54301 | ★ 4.9 (84) |
| Nicolet Law Accident & Injury Lawyers | 1700 S Hwy 36 Service Dr #220, Roseville, MN 55113 | ★ 5 (80) |
| Nicolet Law Accident & Injury Lawyers | 724 Bielenberg Dr Suite 126, Woodbury, MN 55125 | ★ 5 (59) |
Head-to-head comparisons
How Nicolet Law Accident & Injury Lawyers compares with the other leading firms in its measured markets — branded search demand and AI recommendations, side by side.
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How much branded search does Nicolet Law Accident & Injury Lawyers get?
Nicolet Law Accident & Injury Lawyers attracts 1,430 branded searches per month across 8 measured U.S. markets — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Duluth, where it holds 8.1% of all injury-related search demand.
Which markets does Nicolet Law Accident & Injury Lawyers lead?
Nicolet Law Accident & Injury Lawyers does not currently lead any measured market by branded demand. Its strongest position is Duluth, where it holds 8.1% of injury-related search demand and ranks #2 among measured firms.
How many offices does Nicolet Law Accident & Injury Lawyers have?
Nicolet Law Accident & Injury Lawyers operates 7 mapped offices across the markets this index measures, holding an average Google rating of 4.9 stars across 1,363 reviews. Branded demand averages 204 searches per office per month.
Do AI assistants recommend Nicolet Law Accident & Injury Lawyers?
Asked which injury lawyer to call in Nicolet Law Accident & Injury Lawyers's markets, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Nicolet Law Accident & Injury Lawyers's website ready for AI search?
Nicolet Law Accident & Injury Lawyers's website scores 74 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (56), structured data (79) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Nicolet Law Accident & Injury Lawyers in its market?
Nicolet Law Accident & Injury Lawyers holds 8.1% of all injury-related search demand in Duluth, ranking #2 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Nicolet Law Accident & Injury Lawyers's market growing or shrinking?
Injury-related search demand in Duluth totaled 11,660 searches over the trailing 12 months — about 972 per month. Comparing the most recent six months against the six before, demand is contracting (-28%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Duluth each year?
Federal crash data recorded 63 fatal crashes in the Duluth market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 8,613 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 434 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Nicolet Law Accident & Injury Lawyers a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Nicolet Law Accident & Injury Lawyers holds an average 4.9-star Google rating across 1,363 client reviews. 1,430 people search for the firm by name each month, and AI assistants named it in 11 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Nicolet Law Accident & Injury Lawyers?
Nicolet Law Accident & Injury Lawyers operates 7 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Nicolet Law Accident & Injury Lawyers's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Nicolet Law Accident & Injury Lawyers is indexed editorially among 1435 measured firms. Firm website: nicoletlaw.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
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