The Largest Personal Injury Law Firm Brands in Detroit
Mike Morse Injury Law Firm holds 11.9% of branded search demand in the Detroit, MI (Nielsen DMA 505) market — 20 firms measured, 7,420 branded searches per month. Updated September 2026.
The Detroit ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Mike Morse Injury Law Firm | 1,590 | 11.9% | profile |
| 2 | The Sam Bernstein Law Firm | 1,160 | 8.7% | profile |
| 3 | TopDog Law Personal Injury Lawyers | 1,130 | 8.4% | profile |
| 4 | Fieger Law | 980 | 7.3% | profile |
| 5 | Morgan & Morgan | 610 | 4.5% | profile |
7 measured firms above the floor are not shown in the top five. 8 additional measured firms fall below this market's measurability floor of 100 branded searches per month (1% of market demand) and are not ranked.
Is your firm on this ledger? Measure your share →Related markets: Lansing, MI · Flint, MI · Grand Rapids, MI · Traverse City, MI
Who is the most-searched personal injury law firm in Detroit?
Mike Morse Injury Law Firm attracts the most branded search demand of any measured personal injury firm in Detroit — 1,590 searches for the firm by name each month, 11.9% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Detroit?
Mike Morse Injury Law Firm holds the strongest brand position, with 11.9% of Detroit's total injury search demand — a led market.
How many people search for injury lawyers in Detroit each month?
Roughly 13,410 injury-related searches happen in the Detroit market each month, of which 55% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-09-01.
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