The Sam Bernstein Law Firm — Brand Demand Profile
1,620 branded searches per month · 2 measured markets · leads 1 · 3 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Detroit, MI ★ 5 · 2,482 reviews |
1,160 | ▼ | 8.7% | #2 | ★ 5 · 2,482 reviews |
| Grand Rapids, MI leads this market |
460 | — | 12% | #1 | leads this market |
No competitor ads were observed on searches for “The Sam Bernstein Law Firm” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
Get alerted the week this changes — $499/mo →Visibility instruments
Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for The Sam Bernstein Law Firm.
| Branded search demand | Measured monthly from Google Ads across 2 markets. | Measured |
| AI citations | 0 of 4 assistants name this firm when asked which injury lawyer to call in its markets. Measured, not missing. | Measured |
| AI readiness | C · 72/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 62, structured data 83. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for The Sam Bernstein Law Firm.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
Measure what's missing — $499/mo →
See a sample report
Office locations
3 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| The Sam Bernstein Law Firm | 31440 Northwestern Hwy Ste 333, Farmington Hills, MI 48334 | ★ 5 (2,424) |
| The Sam Bernstein Law Firm | 1538 Centre St Ste 250, Detroit, MI 48226 | ★ 4.1 (39) |
| The Sam Bernstein Law Firm | 26600 Telegraph Rd Ste 150, Southfield, MI 48033 | ★ 4.4 (19) |
Head-to-head comparisons
How The Sam Bernstein Law Firm compares with the other leading firms in its measured markets — branded search demand and AI recommendations, side by side.
The Sam Bernstein Law Firm vs Mike Morse Injury Law Firm →
The Sam Bernstein Law Firm vs TopDog Law Personal Injury Lawyers →
The Sam Bernstein Law Firm vs Fieger Law →
The Sam Bernstein Law Firm vs West Michigan Injury Lawyers, PLLC →
The Sam Bernstein Law Firm vs Rhoades McKee PC →
The Sam Bernstein Law Firm vs Varnum LLP →
How much branded search does The Sam Bernstein Law Firm get?
The Sam Bernstein Law Firm attracts 1,620 branded searches per month across 2 measured U.S. markets — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Grand Rapids, where it holds 12% of all injury-related search demand.
Which markets does The Sam Bernstein Law Firm lead?
The Sam Bernstein Law Firm leads 1 measured market: Grand Rapids (12%).
How many offices does The Sam Bernstein Law Firm have?
The Sam Bernstein Law Firm operates 3 mapped offices across the markets this index measures, holding an average Google rating of 5 stars across 2,482 reviews. Branded demand averages 540 searches per office per month.
Do AI assistants recommend The Sam Bernstein Law Firm?
Asked which injury lawyer to call in The Sam Bernstein Law Firm's markets, none of the 4 assistants tested named the firm. That is a measured result rather than missing data — the market was queried and this firm did not appear in the answer.
Is The Sam Bernstein Law Firm's website ready for AI search?
The Sam Bernstein Law Firm's website scores 72 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (62), structured data (83) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is The Sam Bernstein Law Firm in its market?
The Sam Bernstein Law Firm holds 12% of all injury-related search demand in Grand Rapids, ranking #1 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is The Sam Bernstein Law Firm's market growing or shrinking?
Injury-related search demand in Grand Rapids totaled 38,860 searches over the trailing 12 months — about 3,238 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Grand Rapids each year?
Federal crash data recorded 230 fatal crashes in the Grand Rapids market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 35,311 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 353 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is The Sam Bernstein Law Firm a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. The Sam Bernstein Law Firm holds an average 5-star Google rating across 2,482 client reviews. 1,620 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact The Sam Bernstein Law Firm?
The Sam Bernstein Law Firm operates 3 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to The Sam Bernstein Law Firm's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
The Sam Bernstein Law Firm is indexed editorially among 1435 measured firms. Firm website: callsam.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
