The Largest Personal Injury Law Firm Brands in Rockford
No firm holds a leading share of branded search demand in the Rockford, IL (Nielsen DMA 610) market — coverage in this market is still partial. 4 firms measured, 390 branded searches per month. Updated September 2026.
The Rockford ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Reno & Zahm LLP | 140 | 8.3% | profile |
| 2 | Peter Francis Geraci Law L.L.C. | 100 | 6% | profile |
| 3 | DeRango & Cain, LLC | 90 | 5.4% | profile |
| 4 | MacCloskey Kesler & Associates | 60 | 3.6% | profile |
Related markets: Chicago, IL · Quincy, IL · Peoria, IL · Amarillo, TX
Who is the most-searched personal injury law firm in Rockford?
Reno & Zahm LLP attracts the most branded search demand of any measured personal injury firm in Rockford — 140 searches for the firm by name each month, 8.3% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Rockford?
No firm has built a leading brand position in Rockford — no measured firm holds 10% of demand, and enumeration of this market is still in progress.
How many people search for injury lawyers in Rockford each month?
Roughly 1,680 injury-related searches happen in the Rockford market each month, of which 23% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-09-01.
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