McCormick Law Firm vs Morgan & Morgan
Head-to-head across 6 shared markets (Charlotte, NC; Columbus, OH; Dallas, TX; Denver, CO; Des Moines, IA; Houston, TX) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Morgan & Morgan attracts more branded search demand — 5,370 vs 2,740 branded searches per month across 6 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | McCormick Law Firm /mo | Morgan & Morgan /mo | Share of demand |
|---|---|---|---|
| Charlotte, NC | 90 #16 | 1,380 #2 | 0.4% · 6.2% |
| Columbus, OH | 60 #18 | 700 #2 | 0.3% · 3.7% |
| Dallas, TX | 170 #23 | 960 #5 | 0.5% · 2.6% |
| Denver, CO | 1,940 #3 | 550 #7 | 6.1% · 1.7% |
| Des Moines, IA | 380 #2 | 140 #4 | 8.0% · 3.0% |
| Houston, TX | 100 #35 | 1,640 #7 | 0.1% · 2.2% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Charlotte, NC; Columbus, OH; Dallas, TX; Denver, CO; Des Moines, IA; Houston, TX this month, McCormick Law Firm was named in 3 of 96 tested prompts, versus 0 for Morgan & Morgan.
| AI recommendation instrument | McCormick Law Firm | Morgan & Morgan |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 3 of 96 | 0 of 96 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
McCormick Law Firm — full Brand Demand Profile →
Morgan & Morgan — full Brand Demand Profile →
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