Lerner & Rowe vs Morgan & Morgan
Head-to-head across 8 shared markets (Chicago, IL; Indianapolis, IN; Las Vegas, NV; Los Angeles, CA; Nashville, TN; Phoenix, AZ; Seattle, WA; Tucson, AZ) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Morgan & Morgan attracts more branded search demand — 11,560 vs 5,190 branded searches per month across 8 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Lerner & Rowe /mo | Morgan & Morgan /mo | Share of demand |
|---|---|---|---|
| Chicago, IL | 1,060 #5 | 2,020 #3 | 2.5% · 4.8% |
| Indianapolis, IN | 50 #19 | 1,080 #2 | 0.3% · 6.5% |
| Las Vegas, NV | 980 #10 | 1,310 #7 | 1.7% · 2.3% |
| Los Angeles, CA | 160 #39 | 3,590 #1 | 0.2% · 3.8% |
| Nashville, TN | 70 #17 | 1,560 #1 | 0.5% · 11.0% |
| Phoenix, AZ | 1,970 #2 | 1,110 #4 | 5.4% · 3.1% |
| Seattle, WA | 110 #23 | 650 #2 | 0.5% · 2.8% |
| Tucson, AZ | 790 #1 | 240 #7 | 11.4% · 3.5% |
Which firm do AI assistants recommend?
When AI assistants were asked to recommend an injury lawyer in Chicago, IL; Indianapolis, IN; Las Vegas, NV; Los Angeles, CA; Nashville, TN; Phoenix, AZ; Seattle, WA; Tucson, AZ this month, the two firms were named equally often — 8 of 128 tested prompts each.
| AI recommendation instrument | Lerner & Rowe | Morgan & Morgan |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 8 of 128 | 8 of 128 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Lerner & Rowe — full Brand Demand Profile →
Morgan & Morgan — full Brand Demand Profile →
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