State roll-up
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Personal Injury Brand Demand in WI
5 measured metro markets · 11,680 injury-related searches per month · 46.3% already branded. Shares below are statewide: each firm's branded demand across all measured WI metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Gruber Law Offices | 1,960 | 16.8% | 3 |
| 2 | Hupy and Abraham | 800 | 6.8% | 2 |
| 3 | Nicolet Law Accident & Injury Lawyers | 660 | 5.7% | 4 |
| 4 | PKSD | 370 | 3.2% | 1 |
| 5 | Morgan & Morgan | 280 | 2.4% | 1 |
| 6 | Pines Bach | 190 | 1.6% | 1 |
| 7 | Groth & Associates | 150 | 1.3% | 1 |
| 8 | Maeder Law | 140 | 1.2% | 1 |
| 9 | Lindner Law LLC | 120 | 1% | 1 |
| 10 | Bosshard Parke | 110 | 0.9% | 1 |
Measured markets in WI
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Milwaukee | contested | Gruber Law Offices | 24.5% | 6,620 |
| Madison | led | Hupy and Abraham | 11.2% | 2,690 |
| Green Bay | partial | — | — | 1,000 |
| La Crosse | partial | — | — | 770 |
| Wausau | partial | — | — | 600 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
Winning the search is half the fight. The other half is Google Maps.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
