State roll-up
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Personal Injury Brand Demand in VA
5 measured metro markets · 15,940 injury-related searches per month · 61.8% already branded. Shares below are statewide: each firm's branded demand across all measured VA metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Williams Mullen | 750 | 4.7% | 1 |
| 2 | Rutter Mills | 710 | 4.5% | 2 |
| 3 | Allen, Allen, Allen & Allen | 580 | 3.6% | 2 |
| 4 | Daniel Law Firm | 550 | 3.5% | 1 |
| 5 | The Decker Law Firm | 480 | 3% | 1 |
| 6 | Morgan & Morgan | 470 | 2.9% | 1 |
| 7 | Marks & Harrison | 450 | 2.8% | 2 |
| 8 | Barnes Trial Group | 440 | 2.8% | 1 |
| 9 | The Joel Bieber Firm | 440 | 2.8% | 1 |
| 10 | Christina Pendleton & Associates | 340 | 2.1% | 1 |
Measured markets in VA
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Richmond | partial | — | — | 8,050 |
| Norfolk | contested | Rutter Mills | 19.4% | 3,410 |
| Roanoke | contested | Daniel Law Firm | 23.4% | 2,350 |
| Charlottesville | led | Barnes Trial Group | 28.8% | 1,530 |
| Harrisonburg | partial | — | — | 600 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
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