State roll-up
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Personal Injury Brand Demand in MI
7 measured metro markets · 21,090 injury-related searches per month · 51.7% already branded. Shares below are statewide: each firm's branded demand across all measured MI metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Mike Morse Injury Law Firm | 2,000 | 9.5% | 7 |
| 2 | The Sam Bernstein Law Firm | 1,620 | 7.7% | 2 |
| 3 | TopDog Law Personal Injury Lawyers | 1,130 | 5.4% | 1 |
| 4 | Fieger Law | 980 | 4.6% | 1 |
| 5 | Morgan & Morgan | 610 | 2.9% | 1 |
| 6 | Michigan Auto Law - Auto Accident Attorneys | 500 | 2.4% | 7 |
| 7 | Marko Law Firm | 430 | 2% | 1 |
| 8 | West Michigan Injury Lawyers, PLLC | 420 | 2% | 1 |
| 9 | Rhoades McKee PC | 400 | 1.9% | 1 |
| 10 | Varnum LLP | 370 | 1.8% | 1 |
Measured markets in MI
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Detroit | led | Mike Morse Injury Law Firm | 11.9% | 13,410 |
| Grand Rapids | led | The Sam Bernstein Law Firm | 12% | 3,830 |
| Lansing | led | Abood Law Firm | 17.8% | 1,520 |
| Flint | partial | — | — | 1,020 |
| Traverse City | partial | — | — | 580 |
| Marquette | partial | — | — | 390 |
| Alpena | partial | — | — | 340 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
Winning the search is half the fight. The other half is Google Maps.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
