State roll-up
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Personal Injury Brand Demand in ID
3 measured metro markets · 4,820 injury-related searches per month · 47.9% already branded. Shares below are statewide: each firm's branded demand across all measured ID metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|---|---|---|---|
| 1 | Lowe Law Group | 350 | 7.3% | 1 |
| 2 | Litster Frost | 280 | 5.8% | 1 |
| 3 | The Advocates Injury Attorneys | 200 | 4.1% | 2 |
| 4 | Benoit Law | 200 | 4.1% | 1 |
| 5 | Attorneys of Idaho | 180 | 3.7% | 1 |
| 6 | Browning Law | 160 | 3.3% | 1 |
| 7 | Craig Swapp & Associates | 150 | 3.1% | 1 |
| 8 | Hepworth Holzer | 130 | 2.7% | 1 |
| 9 | Morgan & Morgan | 110 | 2.3% | 1 |
| 10 | Pendlebury Law Office, PA | 100 | 2.1% | 1 |
Measured markets in ID
| Metro | Status | Leader | Leader share | Demand / mo |
|---|---|---|---|---|
| Boise | led | Lowe Law Group | 11.4% | 3,080 |
| Idaho Falls | partial | — | — | 1,000 |
| Twin Falls | led | Benoit Law | 27% | 740 |
State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.
From the BrandTerritory team · PlatinumProfile
Winning the search is half the fight. The other half is Google Maps.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
