State roll-up
Personal Injury Brand Demand in AZ
3 measured metro markets · 25,420 injury-related searches per month · 60.1% already branded. Shares below are statewide: each firm's branded demand across all measured AZ metros, divided by total measured demand in the state — the view where licensure and statewide brands actually operate.
Statewide brand leaders
| # | Firm | Branded / mo | State share | Metros |
|---|
| 1 | Rafi Law Group | 3,650 | 14.4% | 1 |
| 2 | Lerner & Rowe | 2,890 | 11.4% | 3 |
| 3 | Morgan & Morgan | 1,350 | 5.3% | 2 |
| 4 | Sargon Law Group | 1,030 | 4.1% | 1 |
| 5 | Alcock & Associates | 1,020 | 4% | 1 |
| 6 | Sweet James Accident Attorneys | 1,000 | 3.9% | 1 |
| 7 | Goldberg & Osborne | 750 | 3% | 2 |
| 8 | Zanes Law | 520 | 2% | 2 |
| 9 | Shapiro Law Team | 480 | 1.9% | 1 |
| 10 | Phillips Law Group | 430 | 1.7% | 1 |
Measured markets in AZ
| Metro | Status | Leader | Leader share | Demand / mo |
|---|
| Phoenix | contested | Rafi Law Group | 16.8% | 21,750 |
| Tucson | contested | Lerner & Rowe | 23.9% | 3,300 |
| Yuma | unclaimed | — | — | 370 |
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State figures are roll-ups of metro-scoped measurements — they cover measured metros only, not the full state. Methodology.