Ricci Law Firm — Brand Demand Profile
350 branded searches per month · 3 measured markets · 6 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Greenville, NC ★ 4.7 · 164 reviews |
190 | — | 5.1% | #4 | ★ 4.7 · 164 reviews |
| Raleigh, NC ★ 4.8 · 440 reviews |
140 | — | 1.7% | #9 | ★ 4.8 · 440 reviews |
| Greenville, SC — |
20 | — | 0.3% | — | — |
No competitor ads were observed on searches for “Ricci Law Firm” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Ricci Law Firm.
| Branded search demand | Measured monthly from Google Ads across 3 markets. | Measured |
| AI citations | 4 of 4 assistants name this firm when asked which injury lawyer to call in its markets. | Measured |
| AI readiness | D · 68/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 43, structured data 86. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Ricci Law Firm.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
6 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Ricci Law Firm Injury Lawyers | 3605 Glenwood Ave #435, Raleigh, NC 27612 | ★ 4.8 (321) |
| Ricci Law Firm Injury Lawyers | 2129 S Glenburnie Rd #13, New Bern, NC 28562 | ★ 4.7 (123) |
| Ricci Law Firm Injury Lawyers | 434 Fayetteville St Ste 2120, Raleigh, NC 27601 | ★ 4.7 (52) |
| Ricci Law Firm Injury Lawyers | 3208 Charles Blvd, Greenville, NC 27858 | ★ 4.8 (41) |
| Ricci Law Firm Injury Lawyers | 1401 Aversboro Rd Ste 215, Garner, NC 27529 | ★ 4.8 (37) |
| Ricci Law Firm Injury Lawyers | 104 Fountain Brook Cir Ste B, Cary, NC 27511 | ★ 5 (30) |
Head-to-head comparisons
How Ricci Law Firm compares with the other leading firms in its measured markets — branded search demand and AI recommendations, side by side.
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How much branded search does Ricci Law Firm get?
Ricci Law Firm attracts 350 branded searches per month across 3 measured U.S. markets — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Greenville, where it holds 5.1% of all injury-related search demand.
Which markets does Ricci Law Firm lead?
Ricci Law Firm does not currently lead any measured market by branded demand. Its strongest position is Greenville, where it holds 5.1% of injury-related search demand and ranks #4 among measured firms.
How many offices does Ricci Law Firm have?
Ricci Law Firm operates 6 mapped offices across the markets this index measures, holding an average Google rating of 4.8 stars across 604 reviews. Branded demand averages 58 searches per office per month.
Do AI assistants recommend Ricci Law Firm?
Asked which injury lawyer to call in Ricci Law Firm's markets, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Ricci Law Firm's website ready for AI search?
Ricci Law Firm's website scores 68 out of 100 (grade D) for machine readability, measured across six lenses including answer-engine readiness (43), structured data (86) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Ricci Law Firm in its market?
Ricci Law Firm holds 5.1% of all injury-related search demand in Greenville, ranking #4 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Ricci Law Firm's market growing or shrinking?
Injury-related search demand in Greenville totaled 72,500 searches over the trailing 12 months — about 6,042 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Greenville each year?
Federal crash data recorded 124 fatal crashes in the Greenville market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 16,019 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,375 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Ricci Law Firm a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Ricci Law Firm holds an average 4.8-star Google rating across 604 client reviews. 350 people search for the firm by name each month, and AI assistants named it in 7 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Ricci Law Firm?
Ricci Law Firm operates 6 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Ricci Law Firm's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Ricci Law Firm is indexed editorially among 1435 measured firms. Firm website: www.riccilawnc.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
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