Parker & Parker — Brand Demand Profile
80 branded searches per month · 1 measured market · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Peoria, IL ★ 4.9 · 157 reviews |
80 | — | 2.7% | #4 | ★ 4.9 · 157 reviews |
No competitor ads were observed on searches for “Parker & Parker” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Parker & Parker.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 4 of 4 assistants name this firm when asked which injury lawyer to call in its market. | Measured |
| AI readiness | B · 83/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 67, structured data 100. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Parker & Parker.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Parker & Parker Attorneys at Law | 300 NE Perry Ave, Peoria, IL 61603 | ★ 4.9 (157) |
Head-to-head comparisons
How Parker & Parker compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.
Parker & Parker vs Goldfine & Bowles →
Parker & Parker vs LeFante Law →
Parker & Parker vs James Kelly Law Firm →
How much branded search does Parker & Parker get?
Parker & Parker attracts 80 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Peoria, where it holds 2.7% of all injury-related search demand.
Which markets does Parker & Parker lead?
Parker & Parker does not currently lead any measured market by branded demand. Its strongest position is Peoria, where it holds 2.7% of injury-related search demand and ranks #4 among measured firms.
How many offices does Parker & Parker have?
Parker & Parker operates 1 mapped office across the markets this index measures, holding an average Google rating of 4.9 stars across 157 reviews. Branded demand averages 80 searches per office per month.
Do AI assistants recommend Parker & Parker?
Asked which injury lawyer to call in Parker & Parker's market, 4 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Parker & Parker's website ready for AI search?
Parker & Parker's website scores 83 out of 100 (grade B) for machine readability, measured across six lenses including answer-engine readiness (67), structured data (100) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Parker & Parker in its market?
Parker & Parker holds 2.7% of all injury-related search demand in Peoria, ranking #4 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Parker & Parker's market growing or shrinking?
Injury-related search demand in Peoria totaled 39,480 searches over the trailing 12 months — about 3,290 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Peoria each year?
Federal crash data recorded 66 fatal crashes in the Peoria market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 9,103 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,326 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Parker & Parker a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Parker & Parker holds an average 4.9-star Google rating across 157 client reviews. 80 people search for the firm by name each month, and AI assistants named it in 13 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Parker & Parker?
Parker & Parker operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Parker & Parker's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Parker & Parker is indexed editorially among 1435 measured firms. Firm website: www.parkerandparkerattorneys.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
