Goldfine & Bowles vs Parker & Parker
Head-to-head across 1 shared market (Peoria, IL) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Goldfine & Bowles attracts more branded search demand — 120 vs 80 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Goldfine & Bowles /mo | Parker & Parker /mo | Share of demand |
|---|---|---|---|
| Peoria, IL | 120 #1 | 80 #4 | 4.0% · 2.7% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Peoria, IL this month, Parker & Parker was named in 13 of 16 tested prompts, versus 4 for Goldfine & Bowles.
| AI recommendation instrument | Goldfine & Bowles | Parker & Parker |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 4 of 16 | 13 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Goldfine & Bowles — full Brand Demand Profile →
Parker & Parker — full Brand Demand Profile →
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