Michael Kelly Injury Lawyers — Brand Demand Profile
200 branded searches per month · 1 measured market · 2 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Boston, MA ★ 4.9 · 1,736 reviews |
200 | — | 2.2% | #9 | ★ 4.9 · 1,736 reviews |
No competitor ads were observed on searches for “Michael Kelly Injury Lawyers” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
Get alerted the week this changes — $499/mo →Visibility instruments
Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Michael Kelly Injury Lawyers.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 0 of 4 assistants name this firm when asked which injury lawyer to call in its market. Measured, not missing. | Measured |
| AI readiness | C · 75/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 62, structured data 86. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Michael Kelly Injury Lawyers.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
Measure what's missing — $499/mo →
See a sample report
Office locations
2 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Michael Kelly Injury Lawyers | 65A Atlantic Ave, Boston, MA 02110 | ★ 4.9 (1,716) |
| Michael Kelly Injury Lawyers | 45 Prospect St Ste 100, Cambridge, MA 02139 | ★ 4.7 (20) |
How much branded search does Michael Kelly Injury Lawyers get?
Michael Kelly Injury Lawyers attracts 200 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Boston, where it holds 2.2% of all injury-related search demand.
Which markets does Michael Kelly Injury Lawyers lead?
Michael Kelly Injury Lawyers does not currently lead any measured market by branded demand. Its strongest position is Boston, where it holds 2.2% of injury-related search demand and ranks #9 among measured firms.
How many offices does Michael Kelly Injury Lawyers have?
Michael Kelly Injury Lawyers operates 2 mapped offices across the markets this index measures, holding an average Google rating of 4.9 stars across 1,736 reviews. Branded demand averages 100 searches per office per month.
Do AI assistants recommend Michael Kelly Injury Lawyers?
Asked which injury lawyer to call in Michael Kelly Injury Lawyers's market, none of the 4 assistants tested named the firm. That is a measured result rather than missing data — the market was queried and this firm did not appear in the answer.
Is Michael Kelly Injury Lawyers's website ready for AI search?
Michael Kelly Injury Lawyers's website scores 75 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (62), structured data (86) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Michael Kelly Injury Lawyers in its market?
Michael Kelly Injury Lawyers holds 2.2% of all injury-related search demand in Boston, ranking #9 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Michael Kelly Injury Lawyers's market growing or shrinking?
Injury-related search demand in Boston totaled 106,900 searches over the trailing 12 months — about 8,908 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Boston each year?
Federal crash data recorded 356 fatal crashes in the Boston market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 66,058 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 517 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Michael Kelly Injury Lawyers a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Michael Kelly Injury Lawyers holds an average 4.9-star Google rating across 1,736 client reviews. 200 people search for the firm by name each month. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Michael Kelly Injury Lawyers?
Michael Kelly Injury Lawyers operates 2 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Michael Kelly Injury Lawyers's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Michael Kelly Injury Lawyers is indexed editorially among 1435 measured firms. Firm website: callkellycall4.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
