The Largest Personal Injury Law Firm Brands in Boston
Morgan & Morgan holds 16.1% of branded search demand in the Boston, MA (Nielsen DMA 506) market — 19 firms measured, 4,720 branded searches per month. Updated September 2026.
The Boston ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Morgan & Morgan | 1,440 | 16.1% | profile |
| 2 | TopDog Law Personal Injury Lawyers | 540 | 6% | profile |
| 3 | Jeffrey Glassman Injury Lawyers | 530 | 5.9% | profile |
| 4 | Sweeney Merrigan Law | 320 | 3.6% | profile |
| 5 | Jeffrey S. Glassman | 320 | 3.6% | profile |
6 measured firms above the floor are not shown in the top five. 8 additional measured firms fall below this market's measurability floor of 89 branded searches per month (1% of market demand) and are not ranked.
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Who is the most-searched personal injury law firm in Boston?
Morgan & Morgan attracts the most branded search demand of any measured personal injury firm in Boston — 1,440 searches for the firm by name each month, 16.1% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Boston?
Morgan & Morgan holds the strongest brand position, with 16.1% of Boston's total injury search demand — a contested market, meaning two or more firms hold meaningful share and the position can still change hands.
How many people search for injury lawyers in Boston each month?
Roughly 8,930 injury-related searches happen in the Boston market each month, of which 53% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-09-01.
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