Mass — Brand Demand Profile
70 branded searches per month · 1 measured market · 18 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.
Market positions
| Market | Branded / mo | Trend | Share | Rank | Google rating |
|---|---|---|---|---|---|
| Boston, MA ★ 3.2 · 71 reviews |
70 | — | 0.8% | — | ★ 3.2 · 71 reviews |
No competitor ads were observed on searches for “Mass” on the last scan. This name is monitored continuously — the week an advertiser appears on it, Brand Defense subscribers know.
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Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Mass.
| Branded search demand | Measured monthly from Google Ads across 1 market. | Measured |
| AI citations | 1 of 4 assistants name this firm when asked which injury lawyer to call in its market. | Measured |
| AI readiness | D · 64/100 — how readable this firm's website is to AI answer engines, scored across six lenses. Answer-engine readiness 68, structured data 52. | Measured |
| Local presence | No data. Google Business Profile completeness and local pack position have not been audited. | Not measured |
3 of the four instruments are measured for Mass.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases.
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Office locations
18 offices mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.
| Office | Address | Google rating |
|---|---|---|
| Mass Bay Credit Union | 147 W Fourth St, South Boston, MA 02127 | ★ 2.9 (48) |
| Massachusetts Association for Mental Health, Inc. | 50 Federal St, Boston, MA 02110 | ★ 4.4 (5) |
| Environmental League of Mass | 15 Court Square #1000, Boston, MA 02108 | ★ 3.4 (5) |
| Mass Mentoring Partnership | 10 Winter Pl 3rd floor, Boston, MA 02108 | ★ 4 (4) |
| Retailers Association Of Mass | 18 Tremont St #810, Boston, MA 02108 | ★ 3.7 (3) |
| Mass State Auto Dealers Association | 1 McKinley Square, Boston, MA 02109 | ★ 4 (2) |
| Colonial Society of Mass | 87 Mt Vernon St, Boston, MA 02108 | ★ 4.5 (2) |
| Massachusetts Advocates Standing Strong (MASS) | 200 Portland St #500, Boston, MA 02114 | ★ 5 (1) |
| Mass Law Reform Institute | 40 Court St #700, Boston, MA 02108 | ★ 1 (1) |
| Mass Access | 6 Liberty Sq #2143, Boston, MA 02109 | — |
| Mass Council Of Churches | 138 Tremont St, Boston, MA 02111 | — |
| mass pensions | Unity Building, 185 Devonshire St Ste 1101, Boston, MA 02110 | — |
| Mass Coalition Against Sexual | 14 Beacon St #507, Boston, MA 02108 | — |
| Mass Insight Education & Research | 6 Liberty Sq Ste 6050, Boston, MA 02109 | — |
| Mass NOW | 15 Court Square, Boston, MA 02108 | — |
| Mass Mortgage Bankers Association | 185 Devonshire St Ste 703, Boston, MA 02110 | — |
| Mass Coalition for Sustainable Energy | 20 Ashburton Pl Fl 8, Boston, MA 02108 | — |
| Mass Taxpayers Foundation | 333 Washington St Ste 853, Boston, MA 02108 | — |
How much branded search does Mass get?
Mass attracts 70 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Boston, where it holds 0.8% of all injury-related search demand.
Which markets does Mass lead?
Mass does not currently lead any measured market by branded demand. Its strongest position is Boston, where it holds 0.8% of injury-related search demand.
How many offices does Mass have?
Mass operates 18 mapped offices across the markets this index measures, holding an average Google rating of 3.2 stars across 71 reviews. Branded demand averages 4 searches per office per month.
Do AI assistants recommend Mass?
Asked which injury lawyer to call in Mass's market, 1 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.
Is Mass's website ready for AI search?
Mass's website scores 64 out of 100 (grade D) for machine readability, measured across six lenses including answer-engine readiness (68), structured data (52) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.
How big is Mass in its market?
Mass holds 0.8% of all injury-related search demand in Boston. Share is measured from Google Ads search volume at metro scope, refreshed monthly.
Is Mass's market growing or shrinking?
Injury-related search demand in Boston totaled 106,900 searches over the trailing 12 months — about 8,908 per month. Comparing the most recent six months against the six before, demand is stable. Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.
How many car crashes happen in Boston each year?
Federal crash data recorded 356 fatal crashes in the Boston market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 66,058 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 517 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.
Is Mass a good law firm?
This index measures visibility, not legal outcomes — here is what the measured signals show. Mass holds an average 3.2-star Google rating across 71 client reviews. 70 people search for the firm by name each month, and AI assistants named it in 1 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.
How do I contact Mass?
Mass operates 18 offices; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Mass's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.
Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.
Mass is indexed editorially among 1435 measured firms. Firm website: msmithlawoffices.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.
