Heenan & Cook — Brand Demand Profile

270 branded searches per month · 1 measured market · leads 1 · 1 offices mapped. Measured from Google Ads search volume at metro scope, refreshed monthly.

Market positions

Visibility instruments

Branded search is one of four ways an injured person arrives at a firm. This index measures all four; here is what is currently measured for Heenan & Cook.

3 of the four instruments are measured for Heenan & Cook.
A firm can own its market by name and still go unnamed when someone asks an AI assistant to recommend a lawyer, run a website answer engines cannot read, or go missing when Google picks the three firms for the local pack. The Scoreboard measures all four instruments — branded demand, AI citations, AI readiness, and local presence — and shows you which one is costing you cases. Measure what's missing — $499/mo → See a sample report

Office locations

1 office mapped from Google Business Profile data across measured markets. Direct Google profile links are enabled for subscriber firms.

Head-to-head comparisons

How Heenan & Cook compares with the other leading firms in its measured market — branded search demand and AI recommendations, side by side.

Heenan & Cook vs AVA Law Group →
Heenan & Cook vs Miller Law Group →

How much branded search does Heenan & Cook get?

Heenan & Cook attracts 270 branded searches per month across 1 measured U.S. market — people typing the firm's name into Google rather than a generic phrase like "car accident lawyer." Its strongest position is Billings, where it holds 13% of all injury-related search demand.

Which markets does Heenan & Cook lead?

Heenan & Cook leads 1 measured market: Billings (13%).

How many offices does Heenan & Cook have?

Heenan & Cook operates 1 mapped office across the markets this index measures, holding an average Google rating of 4.8 stars across 244 reviews. Branded demand averages 270 searches per office per month.

Do AI assistants recommend Heenan & Cook?

Asked which injury lawyer to call in Heenan & Cook's market, 1 of 4 assistants named the firm. Measured monthly across ChatGPT, Perplexity, Gemini and Claude.

Is Heenan & Cook's website ready for AI search?

Heenan & Cook's website scores 73 out of 100 (grade C) for machine readability, measured across six lenses including answer-engine readiness (56), structured data (95) and technical health. Across the personal injury firms measured in this index, no firm has yet scored an A.

How big is Heenan & Cook in its market?

Heenan & Cook holds 13% of all injury-related search demand in Billings, ranking #1 among the firms measured there. Share is measured from Google Ads search volume at metro scope, refreshed monthly.

Is Heenan & Cook's market growing or shrinking?

Injury-related search demand in Billings totaled 38,240 searches over the trailing 12 months — about 3,187 per month. Comparing the most recent six months against the six before, demand is contracting (-54%). Measured across 17 generic injury search terms from Google Ads volume at metro scope, refreshed monthly.

How many car crashes happen in Billings each year?

Federal crash data recorded 68 fatal crashes in the Billings market in 2024 (NHTSA FARS — a full census, not a sample). Police-reported crashes of all severities — injury crashes and fender benders included — are estimated at roughly 8,837 per year, modeled from the market’s rural/urban crash mix and national severity ratios (NHTSA CRSS). Set against measured injury search demand, that is about 1,316 injury-lawyer searches per 1,000 crashes. How this market compares with every other measured market: the crash-demand study.

Is Heenan & Cook a good law firm?

This index measures visibility, not legal outcomes — here is what the measured signals show. Heenan & Cook holds an average 4.8-star Google rating across 244 client reviews. 270 people search for the firm by name each month, and AI assistants named it in 4 of 16 recommendation tests in September 2026. For case-specific questions, speak with the firm directly — this page is not legal advice.

How do I contact Heenan & Cook?

Heenan & Cook operates 1 office; street addresses are listed in the office table above. The fastest route is the firm's own website — go to Heenan & Cook's official site →. Fee structures are not measured by this index; confirm terms directly with the firm.

Trend shows direction versus the prior quarter; subscribers see the magnitude, the 12-month curve, and every rival's trajectory.

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Heenan & Cook is indexed editorially among 1435 measured firms. Firm website: www.lawmontana.com. Figures are Google Keyword Planner bands, not exact counts. Methodology. Inclusion can be purchased; results cannot — no firm can pay to change a number on this page.