AVA Law Group vs Heenan & Cook
Head-to-head across 1 shared market (Billings, MT) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Heenan & Cook attracts more branded search demand — 270 vs 190 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | AVA Law Group /mo | Heenan & Cook /mo | Share of demand |
|---|---|---|---|
| Billings, MT | 190 #2 | 270 #1 | 7.3% · 10.4% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Billings, MT this month, Heenan & Cook was named in 4 of 16 tested prompts, versus 0 for AVA Law Group.
| AI recommendation instrument | AVA Law Group | Heenan & Cook |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 4 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
AVA Law Group — full Brand Demand Profile →
Heenan & Cook — full Brand Demand Profile →
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