The Largest Personal Injury Law Firm Brands in Austin
No firm holds a leading share of branded search demand in the Austin, TX (Nielsen DMA 635) market — coverage in this market is still partial. 30 firms measured, 6,700 branded searches per month. Updated September 2026.
The Austin ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Lorenz & Lorenz | 1,000 | 5.8% | profile |
| 2 | DJC Law | 630 | 3.7% | profile |
| 3 | Morgan & Morgan | 620 | 3.6% | profile |
| 4 | Zinda Law Group | 610 | 3.6% | profile |
| 5 | Thomas J. Henry Law | 390 | 2.3% | profile |
14 measured firms above the floor are not shown in the top five. 10 additional measured firms fall below this market's measurability floor of 100 branded searches per month (1% of market demand) and are not ranked.
Is your firm on this ledger? Measure your share →Related markets: Dallas, TX · Odessa, TX · Houston, TX · Corpus Christi, TX
Who is the most-searched personal injury law firm in Austin?
Lorenz & Lorenz attracts the most branded search demand of any measured personal injury firm in Austin — 1,000 searches for the firm by name each month, 5.8% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Austin?
No firm has built a leading brand position in Austin — no measured firm holds 10% of demand, and enumeration of this market is still in progress.
How many people search for injury lawyers in Austin each month?
Roughly 17,100 injury-related searches happen in the Austin market each month, of which 39% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-09-01.
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