Morgan & Morgan vs Thompson Law
Head-to-head across 3 shared markets (Baltimore, MD; Dallas, TX; Panama City, FL) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Morgan & Morgan attracts more branded search demand — 2,070 vs 1,420 branded searches per month across 3 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Morgan & Morgan /mo | Thompson Law /mo | Share of demand |
|---|---|---|---|
| Baltimore, MD | 910 #1 | 540 #3 | 5.6% · 3.3% |
| Dallas, TX | 960 #5 | 790 #7 | 2.6% · 2.1% |
| Panama City, FL | 200 #1 | 90 #4 | 3.6% · 1.6% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Baltimore, MD; Dallas, TX; Panama City, FL this month, Thompson Law was named in 23 of 48 tested prompts, versus 0 for Morgan & Morgan.
| AI recommendation instrument | Morgan & Morgan | Thompson Law |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 48 | 23 of 48 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Morgan & Morgan — full Brand Demand Profile →
Thompson Law — full Brand Demand Profile →
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