Morgan & Morgan vs Sweet James Accident Attorneys
Head-to-head across 10 shared markets (Atlanta, GA; Columbus, OH; Dallas, TX; Las Vegas, NV; Los Angeles, CA; New York, NY; Phoenix, AZ; San Jose, CA; Seattle, WA; St. Louis, MO) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Morgan & Morgan attracts more branded search demand — 20,510 vs 5,700 branded searches per month across 10 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Morgan & Morgan /mo | Sweet James Accident Attorneys /mo | Share of demand |
|---|---|---|---|
| Atlanta, GA | 2,870 #1 | 570 #10 | 5.5% · 1.1% |
| Columbus, OH | 700 #2 | 60 #24 | 3.5% · 0.3% |
| Dallas, TX | 960 #5 | 120 #34 | 2.5% · 0.3% |
| Las Vegas, NV | 1,310 #7 | 200 #34 | 2.3% · 0.3% |
| Los Angeles, CA | 3,590 #1 | 2,770 #4 | 3.8% · 2.9% |
| New York, NY | 7,270 #1 | 280 #19 | 6.5% · 0.2% |
| Phoenix, AZ | 1,110 #4 | 1,000 #7 | 3.1% · 2.8% |
| San Jose, CA | 590 #2 | 540 #3 | 5.9% · 5.4% |
| Seattle, WA | 650 #2 | 100 #28 | 2.8% · 0.4% |
| St. Louis, MO | 1,460 #2 | 60 #26 | 5.8% · 0.2% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Atlanta, GA; Columbus, OH; Dallas, TX; Las Vegas, NV; Los Angeles, CA; New York, NY; Phoenix, AZ; San Jose, CA; Seattle, WA; St. Louis, MO this month, Morgan & Morgan was named in 13 of 160 tested prompts, versus 4 for Sweet James Accident Attorneys.
| AI recommendation instrument | Morgan & Morgan | Sweet James Accident Attorneys |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 13 of 160 | 4 of 160 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Morgan & Morgan — full Brand Demand Profile →
Sweet James Accident Attorneys — full Brand Demand Profile →
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