McIntyre Law vs Parrish DeVaughn
Head-to-head across 1 shared market (Oklahoma City, OK) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
McIntyre Law attracts more branded search demand — 620 vs 490 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | McIntyre Law /mo | Parrish DeVaughn /mo | Share of demand |
|---|---|---|---|
| Oklahoma City, OK | 620 #2 | 490 #3 | 6.1% · 4.8% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Oklahoma City, OK this month, Parrish DeVaughn was named in 7 of 16 tested prompts, versus 5 for McIntyre Law.
| AI recommendation instrument | McIntyre Law | Parrish DeVaughn |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 5 of 16 | 7 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
McIntyre Law — full Brand Demand Profile →
Parrish DeVaughn — full Brand Demand Profile →
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