MacCloskey Kesler & Associates vs Reno & Zahm LLP
Head-to-head across 1 shared market (Rockford, IL) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Reno & Zahm LLP attracts more branded search demand — 140 vs 60 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | MacCloskey Kesler & Associates /mo | Reno & Zahm LLP /mo | Share of demand |
|---|---|---|---|
| Rockford, IL | 60 #4 | 140 #1 | 2.5% · 5.7% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Rockford, IL this month, MacCloskey Kesler & Associates was named in 8 of 16 tested prompts, versus 0 for Reno & Zahm LLP.
| AI recommendation instrument | MacCloskey Kesler & Associates | Reno & Zahm LLP |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 8 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
MacCloskey Kesler & Associates — full Brand Demand Profile →
Reno & Zahm LLP — full Brand Demand Profile →
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