Karnas Law Firm vs Lerner & Rowe
Head-to-head across 2 shared markets (Tucson, AZ; Yuma, AZ) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Lerner & Rowe attracts more branded search demand — 920 vs 420 branded searches per month across 2 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Karnas Law Firm /mo | Lerner & Rowe /mo | Share of demand |
|---|---|---|---|
| Tucson, AZ | 310 #5 | 790 #1 | 4.5% · 11.4% |
| Yuma, AZ | 110 #4 | 130 #3 | 9.6% · 11.4% |
Which firm do AI assistants recommend?
When AI assistants were asked to recommend an injury lawyer in Tucson, AZ; Yuma, AZ this month, the two firms were named equally often — 2 of 16 tested prompts each.
| AI recommendation instrument | Karnas Law Firm | Lerner & Rowe |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 2 of 16 | 2 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Karnas Law Firm — full Brand Demand Profile →
Lerner & Rowe — full Brand Demand Profile →
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