Hawks Quindel vs Pines Bach
Head-to-head across 1 shared market (Madison, WI) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Hawks Quindel attracts more branded search demand — 280 vs 190 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Hawks Quindel /mo | Pines Bach /mo | Share of demand |
|---|---|---|---|
| Madison, WI | 280 #2 | 190 #4 | 7.4% · 5.0% |
Which firm do AI assistants recommend?
When AI assistants were asked to recommend an injury lawyer in Madison, WI this month, the two firms were named equally often — 0 of 16 tested prompts each.
| AI recommendation instrument | Hawks Quindel | Pines Bach |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (October 2026) | 0 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Hawks Quindel — full Brand Demand Profile →
Pines Bach — full Brand Demand Profile →
PlatinumProfile manages Google Business Profiles for personal injury firms — 30+ law firm offices under management. Check how your firm looks on the map.