Goldberg & Osborne vs Lerner & Rowe
Head-to-head across 3 shared markets (Las Vegas, NV; Phoenix, AZ; Tucson, AZ) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Lerner & Rowe attracts more branded search demand — 3,740 vs 1,280 branded searches per month across 3 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Goldberg & Osborne /mo | Lerner & Rowe /mo | Share of demand |
|---|---|---|---|
| Las Vegas, NV | 530 #15 | 980 #9 | 1.0% · 1.9% |
| Phoenix, AZ | 410 #12 | 1,970 #2 | 1.3% · 6.0% |
| Tucson, AZ | 340 #3 | 790 #1 | 5.3% · 12.2% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Las Vegas, NV; Phoenix, AZ; Tucson, AZ this month, Lerner & Rowe was named in 7 of 48 tested prompts, versus 0 for Goldberg & Osborne.
| AI recommendation instrument | Goldberg & Osborne | Lerner & Rowe |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 48 | 7 of 48 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Goldberg & Osborne — full Brand Demand Profile →
Lerner & Rowe — full Brand Demand Profile →
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