Frails & Wilson vs Morgan & Morgan
Head-to-head across 1 shared market (Augusta, GA) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Frails & Wilson attracts more branded search demand — 430 vs 240 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Frails & Wilson /mo | Morgan & Morgan /mo | Share of demand |
|---|---|---|---|
| Augusta, GA | 430 #1 | 240 #2 | 6.1% · 3.4% |
Which firm do AI assistants recommend?
When AI assistants were asked to recommend an injury lawyer in Augusta, GA this month, the two firms were named equally often — 0 of 16 tested prompts each.
| AI recommendation instrument | Frails & Wilson | Morgan & Morgan |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 0 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Frails & Wilson — full Brand Demand Profile →
Morgan & Morgan — full Brand Demand Profile →
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