DJC Law vs Lorenz & Lorenz
Head-to-head across 1 shared market (Austin, TX) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Lorenz & Lorenz attracts more branded search demand — 1,000 vs 630 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | DJC Law /mo | Lorenz & Lorenz /mo | Share of demand |
|---|---|---|---|
| Austin, TX | 630 #2 | 1,000 #1 | 2.7% · 4.3% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Austin, TX this month, Lorenz & Lorenz was named in 1 of 16 tested prompts, versus 0 for DJC Law.
| AI recommendation instrument | DJC Law | Lorenz & Lorenz |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 1 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
DJC Law — full Brand Demand Profile →
Lorenz & Lorenz — full Brand Demand Profile →
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