DeRango & Cain, LLC vs MacCloskey Kesler & Associates
Head-to-head across 1 shared market (Rockford, IL) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
DeRango & Cain, LLC attracts more branded search demand — 90 vs 60 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | DeRango & Cain, LLC /mo | MacCloskey Kesler & Associates /mo | Share of demand |
|---|---|---|---|
| Rockford, IL | 90 #3 | 60 #4 | 3.7% · 2.5% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Rockford, IL this month, MacCloskey Kesler & Associates was named in 8 of 16 tested prompts, versus 0 for DeRango & Cain, LLC.
| AI recommendation instrument | DeRango & Cain, LLC | MacCloskey Kesler & Associates |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 0 of 16 | 8 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
DeRango & Cain, LLC — full Brand Demand Profile →
MacCloskey Kesler & Associates — full Brand Demand Profile →
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