Dan Newlin Injury Attorneys vs Morgan & Morgan
Head-to-head across 11 shared markets (Chicago, IL; Gainesville, FL; Jacksonville, FL; Las Vegas, NV; Miami, FL; New York, NY; Orlando, FL; Tampa, FL; Washington, DC; West Palm Beach, FL; Wichita, KS) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Morgan & Morgan attracts more branded search demand — 25,580 vs 4,630 branded searches per month across 11 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Dan Newlin Injury Attorneys /mo | Morgan & Morgan /mo | Share of demand |
|---|---|---|---|
| Chicago, IL | 70 #25 | 2,020 #3 | 0.2% · 5.0% |
| Gainesville, FL | 320 #2 | 510 #1 | 5.7% · 9.1% |
| Jacksonville, FL | 160 #8 | 3,170 #1 | 0.9% · 18.2% |
| Las Vegas, NV | 70 #35 | 1,310 #6 | 0.1% · 2.5% |
| Miami, FL | 230 #8 | 2,770 #2 | 0.8% · 9.8% |
| New York, NY | 240 #18 | 7,270 #1 | 0.2% · 6.9% |
| Orlando, FL | 2,750 #2 | 4,010 #1 | 11.0% · 16.1% |
| Tampa, FL | 520 #3 | 2,270 #1 | 2.3% · 10.1% |
| Washington, DC | 110 #5 | 1,140 #1 | 1.2% · 12.9% |
| West Palm Beach, FL | 110 #5 | 910 #1 | 1.9% · 15.9% |
| Wichita, KS | 50 #9 | 200 #7 | 0.6% · 2.5% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Chicago, IL; Gainesville, FL; Jacksonville, FL; Las Vegas, NV; Miami, FL; New York, NY; Orlando, FL; Tampa, FL; Washington, DC; West Palm Beach, FL; Wichita, KS this month, Dan Newlin Injury Attorneys was named in 6 of 176 tested prompts, versus 1 for Morgan & Morgan.
| AI recommendation instrument | Dan Newlin Injury Attorneys | Morgan & Morgan |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (September 2026) | 6 of 176 | 1 of 176 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Dan Newlin Injury Attorneys — full Brand Demand Profile →
Morgan & Morgan — full Brand Demand Profile →
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