Coughlin & Gerhart vs Jackson Bergman
Head-to-head across 1 shared market (Binghamton, NY) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Coughlin & Gerhart attracts more branded search demand — 260 vs 220 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Coughlin & Gerhart /mo | Jackson Bergman /mo | Share of demand |
|---|---|---|---|
| Binghamton, NY | 260 #3 | 220 #4 | 13.4% · 11.3% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Binghamton, NY this month, Coughlin & Gerhart was named in 18 of 32 tested prompts, versus 0 for Jackson Bergman.
| AI recommendation instrument | Coughlin & Gerhart | Jackson Bergman |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 18 of 32 | 0 of 32 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Coughlin & Gerhart — full Brand Demand Profile →
Jackson Bergman — full Brand Demand Profile →
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