Attorney Dean Boyd PLLC vs Freeman Injury Law
Head-to-head across 1 shared market (Amarillo, TX) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Attorney Dean Boyd PLLC attracts more branded search demand — 1,180 vs 80 branded searches per month across the shared market. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Attorney Dean Boyd PLLC /mo | Freeman Injury Law /mo | Share of demand |
|---|---|---|---|
| Amarillo, TX | 1,180 #1 | 80 #3 | 51.3% · 3.5% |
Which firm do AI assistants recommend?
When AI assistants were asked to recommend an injury lawyer in Amarillo, TX this month, the two firms were named equally often — 0 of 16 tested prompts each.
| AI recommendation instrument | Attorney Dean Boyd PLLC | Freeman Injury Law |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (November 2026) | 0 of 16 | 0 of 16 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Attorney Dean Boyd PLLC — full Brand Demand Profile →
Freeman Injury Law — full Brand Demand Profile →
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